{"id":1649,"date":"2026-03-28T10:58:11","date_gmt":"2026-03-28T10:58:11","guid":{"rendered":"https:\/\/www.go-diagram.com\/ja\/pest-analysis-ma-turnaround-non-startups\/"},"modified":"2026-03-28T10:58:11","modified_gmt":"2026-03-28T10:58:11","slug":"pest-analysis-ma-turnaround-non-startups","status":"publish","type":"post","link":"https:\/\/www.go-diagram.com\/ja\/pest-analysis-ma-turnaround-non-startups\/","title":{"rendered":"\u975e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u5411\u3051\u306ePEST\u5206\u6790\uff1aM&#038;A\u304a\u3088\u3073\u30ea\u30d0\u30fc\u30b9\u72b6\u6cc1\u3078\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9069\u7528"},"content":{"rendered":"<p>\u6226\u7565\u7684\u8a08\u753b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3057\u3070\u3057\u3070\u65b0\u898f\u4e8b\u696d\u306b\u504f\u308a\u304c\u3061\u3067\u3042\u308b\u3002\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u306f\u3001PEST\u5206\u6790\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u3001\u5e02\u5834\u9069\u5408\u3092\u76ee\u6307\u3059\u521d\u671f\u6bb5\u968e\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3068\u7d50\u3073\u3064\u3051\u308b\u3002\u3057\u304b\u3057\u3001\u65e2\u5b58\u306e\u7d44\u7e54\u306f\u3001\u540c\u3058\u53b3\u5bc6\u306a\u74b0\u5883\u5206\u6790\u3092\u5fc5\u8981\u3068\u3059\u308b\u72ec\u81ea\u306e\u5916\u90e8\u7684\u5727\u529b\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002\u6210\u719f\u3057\u305f\u4f01\u696d\u304c\u5408\u4f75\u30fb\u8cb7\u53ce\uff08M&amp;A\uff09\u306b\u5f93\u4e8b\u3059\u308b\u304b\u3001\u8ca1\u52d9\u7684\u518d\u5efa\u3092\u9032\u3081\u308b\u969b\u3001\u6210\u529f\u306f\u5185\u90e8\u52b9\u7387\u6027\u3088\u308a\u3082\u5916\u90e8\u74b0\u5883\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u975e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u6587\u8108\u306bPEST\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9069\u7528\u3059\u308b\u65b9\u6cd5\u3092\u3001\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u3001\u518d\u7de8\u3001\u9577\u671f\u7684\u5b89\u5b9a\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u8a73\u8ff0\u3059\u308b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Chibi-style infographic illustrating PEST Analysis framework for mature companies in M&amp;A and turnaround situations, featuring four key external factors: Political (antitrust, trade tariffs, labor laws), Economic (interest rates, inflation, currency), Social (demographics, workforce sentiment, brand reputation), and Technological (legacy systems, cybersecurity, automation), with cute chibi characters demonstrating due diligence processes, valuation adjustments, and strategic pivot decisions for established organizations\" decoding=\"async\" src=\"https:\/\/www.go-diagram.com\/wp-content\/uploads\/2026\/03\/pest-analysis-non-startups-ma-turnaround-chibi-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83d\udd0d 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\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6df7\u4e71\u3068\u30ec\u30ac\u30b7\u30fc\u30c7\u30c3\u30c8<\/h3>\n<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u6210\u9577\u306e\u4fc3\u9032\u8981\u56e0\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3002\u30ec\u30ac\u30b7\u30fc\u30b7\u30b9\u30c6\u30e0\u306b\u3068\u3063\u3066\u306f\u8ca0\u50b5\u3067\u3042\u308b\u3002M&amp;A\u306b\u304a\u3044\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30ec\u30ac\u30b7\u30fc\u30a4\u30f3\u30d5\u30e9\uff1a<\/strong>\u53e4\u3044\u4f01\u696d\u306f\u3057\u3070\u3057\u3070\u4fdd\u5b88\u30fb\u7d71\u5408\u306b\u8cbb\u7528\u304c\u304b\u304b\u308b\u53e4\u304f\u306a\u3063\u305f\u30b7\u30b9\u30c6\u30e0\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u59ff\u52e2\uff1a<\/strong>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30d7\u30ed\u30c8\u30b3\u30eb\u304c\u4e0d\u5341\u5206\u306a\u5bfe\u8c61\u4f01\u696d\u306f\u3001\u53d6\u5f97\u4f01\u696d\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u76f4\u63a5\u7684\u306a\u8105\u5a01\u3092\u3082\u305f\u3089\u3059\u3002<\/li>\n<li><strong>\u81ea\u52d5\u5316\u306e\u53ef\u80fd\u6027\uff1a<\/strong>\u30ea\u30d0\u30fc\u30b9\u72b6\u6cc1\u3067\u306f\u3057\u3070\u3057\u3070\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u6c42\u3081\u3089\u308c\u308b\u3002\u81ea\u52d5\u5316\u6280\u8853\u306f\u4eba\u4ef6\u8cbb\u306e\u8981\u4ef6\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u5c0e\u5165\u306b\u306f\u30ea\u30b9\u30af\u304c\u4f34\u3046\u3002<\/li>\n<li><strong>\u7af6\u4e89\u306e\u6df7\u4e71\uff1a<\/strong>\u6700\u65b0\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30b9\u30bf\u30c3\u30af\u3092\u7528\u3044\u308b\u65b0\u898f\u53c2\u5165\u4f01\u696d\u304c\u3001\u53d6\u5f15\u304c\u5b8c\u4e86\u3059\u308b\u524d\u306b\u6210\u719f\u4f01\u696d\u306e\u88fd\u54c1\u3092\u7af6\u4e89\u4e0d\u80fd\u306b\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<h2>\ud83e\udd1d PEST\u5206\u6790\u3092\u5408\u4f75\u30fb\u8cb7\u53ce\u306b\u5fdc\u7528\u3059\u308b<\/h2>\n<p>\u6f5c\u5728\u7684\u306a\u8cb7\u53ce\u3092\u8a55\u4fa1\u3059\u308b\u969b\u3001PEST\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u8a08\u753b\u30c4\u30fc\u30eb\u304b\u3089\u30ea\u30b9\u30af\u8a55\u4fa1\u30c4\u30fc\u30eb\u3078\u3068\u8ee2\u63db\u3059\u308b\u3002\u5916\u90e8\u74b0\u5883\u304c\u53d6\u5f15\u3092\u652f\u6301\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<h3>\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u7d71\u5408<\/h3>\n<p>\u6a19\u6e96\u7684\u306a\u8ca1\u52d9\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u306f\u8cb8\u501f\u5bfe\u7167\u8868\u306b\u6ce8\u76ee\u3059\u308b\u3002PEST\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u306f\u3001\u8cb8\u501f\u5bfe\u7167\u8868\u304c\u5916\u90e8\u8981\u56e0\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u8106\u5f31\u3067\u3042\u308b\u304b\u306b\u6ce8\u76ee\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u898f\u5236\u30ea\u30b9\u30af\u8a55\u4fa1\uff1a<\/strong>\u53d6\u5f15\u5b8c\u4e86\u5f8c\u306b\u5bfe\u8c61\u4f01\u696d\u306e\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u3059\u3079\u3066\u306e\u672a\u6c7a\u7acb\u6cd5\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3002<\/li>\n<li><strong>\u5e02\u5834\u98fd\u548c\u5ea6\u5206\u6790\uff1a<\/strong>\u7d4c\u6e08\u30b5\u30a4\u30af\u30eb\u304c\u30d4\u30fc\u30af\u304b\u30c8\u30ed\u30fc\u30ea\u30f3\u30b0\u306b\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3002\u666f\u6c17\u5f8c\u9000\u4e2d\u306b\u30d4\u30fc\u30af\u3067\u8cfc\u5165\u3059\u308b\u3053\u3068\u306f\u5371\u967a\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u7d71\u5408\u306e\u8907\u96d1\u3055\uff1a<\/strong>\u53d6\u5f97\u8005\u3068\u5bfe\u8c61\u4f01\u696d\u306e\u793e\u4f1a\u7684\u30fb\u6587\u5316\u7684\u306a\u9055\u3044\u3092\u8a55\u4fa1\u3057\u3001\u7d71\u5408\u306e\u6469\u64e6\u3092\u4e88\u6e2c\u3059\u308b\u3002<\/li>\n<li><strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u6574\u5408\u6027\uff1a<\/strong>\u5bfe\u8c61\u4f01\u696d\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30b9\u30bf\u30c3\u30af\u304c\u53d6\u5f97\u8005\u306e\u3082\u306e\u3068\u88dc\u5b8c\u7684\u304b\u3001\u3042\u308b\u3044\u306f\u5373\u6642\u7684\u5927\u898f\u6a21\u6295\u8cc7\u3092\u8981\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u8a55\u4fa1\u8abf\u6574<\/h3>\n<p>\u5916\u90e8\u8981\u56e0\u306f\u53ce\u76ca\u306b\u9069\u7528\u3055\u308c\u308b\u500d\u7387\u3092\u8abf\u6574\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u9ad8\u3044\u898f\u5236\u74b0\u5883\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30b3\u30b9\u30c8\u306e\u305f\u3081\u3001\u4f4e\u3044\u500d\u7387\u304c\u9069\u5207\u306a\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n<table border=\"1\" cellpadding=\"10\" cellspacing=\"0\">\n<thead>\n<tr>\n<th><strong>\u8981\u56e0<\/strong><\/th>\n<th><strong>\u8a55\u4fa1\u3078\u306e\u5f71\u97ff<\/strong><\/th>\n<th><strong>\u4f8b\u793a\u30b7\u30ca\u30ea\u30aa<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u653f\u6cbb\u7684<\/td>\n<td>\u4f4e\u4e0b\u3057\u305f\u500d\u7387<\/td>\n<td>\u65b0\u3057\u3044\u8cbf\u6613\u95a2\u7a0e\u306f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7d4c\u6e08\u7684<\/td>\n<td>\u5272\u5f15\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc<\/td>\n<td>\u91d1\u5229\u306e\u4e0a\u6607\u306f\u8cc7\u672c\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4f1a\u7684<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u30d7\u30ec\u30df\u30a2\u30e0<\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u52b4\u50cd\u6163\u884c\u306b\u95a2\u3059\u308b\u4e16\u8ad6\u306e\u53cd\u767a\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6280\u8853\u7684<\/td>\n<td>\u8a2d\u5099\u6295\u8cc7\u8abf\u6574<\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u30af\u30e9\u30a6\u30c9\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u5373\u6642\u79fb\u884c\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ud83d\udd04 \u30ea\u30d0\u30fc\u30b9\u72b6\u6cc1\u306b\u304a\u3051\u308bPEST\u5206\u6790\u306e\u6d3b\u7528<\/h2>\n<p>\u30ea\u30d0\u30fc\u30b9\u6226\u7565\u306f\u3001\u5229\u76ca\u3092\u4e0a\u3052\u3066\u3044\u305f\u4f01\u696d\u304c\u306a\u305c\u5931\u6557\u3057\u3066\u3044\u308b\u304b\u3092\u8a3a\u65ad\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u5916\u90e8\u8981\u56e0\u304c\u983b\u7e41\u306b\u6839\u672c\u539f\u56e0\u3067\u3042\u308a\u3001\u5185\u90e8\u306e\u975e\u52b9\u7387\u6027\u306b\u507d\u88c5\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3>\u8870\u9000\u306e\u5916\u90e8\u8981\u56e0\u306e\u7279\u5b9a<\/h3>\n<p>\u7d4c\u55b6\u9663\u306f\u3057\u3070\u3057\u3070\u3001\u696d\u7e3e\u4e0d\u632f\u306e\u539f\u56e0\u3092\u5185\u90e8\u7ba1\u7406\u306b\u5e30\u3057\u3066\u3044\u308b\u3002PEST\u5206\u6790\u306f\u5916\u90e8\u306e\u9006\u98a8\u306b\u95a2\u3059\u308b\u5ba2\u89b3\u7684\u306a\u8a3c\u62e0\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5e02\u5834\u306f\u7e2e\u5c0f\u3057\u3066\u3044\u308b\u304b\uff1f<\/strong>\uff08\u793e\u4f1a\u7684\uff0f\u7d4c\u6e08\u7684\uff09<\/li>\n<li><strong>\u898f\u5236\u304c\u30eb\u30fc\u30eb\u3092\u5909\u66f4\u3057\u305f\u304b\uff1f<\/strong>\uff08\u653f\u6cbb\u7684\uff09<\/li>\n<li><strong>\u7af6\u5408\u304c\u30e2\u30c7\u30eb\u3092\u7834\u58ca\u3057\u305f\u304b\uff1f<\/strong>\uff08\u6280\u8853\u7684\uff09<\/li>\n<li><strong>\u5165\u529b\u30b3\u30b9\u30c8\u306f\u6301\u7d9a\u4e0d\u53ef\u80fd\u304b\uff1f<\/strong>\uff08\u7d4c\u6e08\u7684\uff09<\/li>\n<\/ul>\n<h3>\u5206\u6790\u306b\u57fa\u3065\u304f\u6226\u7565\u7684\u8ee2\u63db<\/h3>\n<p>\u5916\u90e8\u306e\u8105\u5a01\u304c\u7279\u5b9a\u3055\u308c\u308b\u3068\u3001\u30ea\u30d0\u30fc\u30b9\u8a08\u753b\u306f\u305d\u308c\u306b\u5fdc\u3058\u3066\u8ee2\u63db\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<ul>\n<li><strong>\u64a4\u9000\u307e\u305f\u306f\u7e2e\u5c0f\uff1a<\/strong>\u653f\u6cbb\u7684\u307e\u305f\u306f\u7d4c\u6e08\u7684\u8981\u56e0\u304c\u5e02\u5834\u3092\u7dad\u6301\u4e0d\u53ef\u80fd\u306b\u3059\u308b\u5834\u5408\u3001\u58f2\u5374\u304c\u552f\u4e00\u306e\u9078\u629e\u80a2\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6295\u8cc7\uff1a<\/strong> \u6280\u8853\u7684\u6df7\u4e71\u304c\u8105\u5a01\u3067\u3042\u308b\u5834\u5408\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3088\u308a\u3082\u7814\u7a76\u958b\u767a\u306b\u8cc7\u672c\u3092\u632f\u308a\u5411\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li><strong> \u30d6\u30e9\u30f3\u30c9\u518d\u69cb\u7bc9\uff1a<\/strong> \u793e\u4f1a\u7684\u4e16\u8ad6\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u53cd\u611f\u3092\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u8ca1\u52d9\u7684\u5bfe\u7b56\u3068\u4e26\u884c\u3057\u3066\u3001\u5e83\u5831\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/li>\n<li><strong> \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u518d\u7de8\uff1a<\/strong> \u7d4c\u6e08\u8981\u56e0\u304c\u30a4\u30f3\u30d5\u30ec\u3092\u5f15\u304d\u8d77\u3053\u3059\u5834\u5408\u3001\u5951\u7d04\u306e\u518d\u4ea4\u6e09\u3084\u5730\u5143\u8abf\u9054\u306e\u691c\u8a0e\u304c\u6c42\u3081\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/li>\n<\/ul>\n<h2>\ud83d\udee0\ufe0f \u6210\u719f\u4f01\u696d\u5411\u3051\u5b9f\u65bd\u30b9\u30c6\u30c3\u30d7<\/h2>\n<p>\u65e2\u5b58\u4f01\u696d\u306b\u304a\u3051\u308bPEST\u5206\u6790\u306e\u5b9f\u65bd\u306f\u3001\u65b0\u898f\u4e8b\u696d\u3068\u7570\u306a\u308a\u3001\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8981\u3059\u308b\u3002\u30c7\u30fc\u30bf\u306f\u6b74\u53f2\u7684\u3067\u3042\u308a\u3001\u30ea\u30b9\u30af\u3082\u3088\u308a\u9ad8\u3044\u3002<\/p>\n<ol>\n<li><strong>\u591a\u6a5f\u80fd\u30c1\u30fc\u30e0\u306e\u69cb\u6210\uff1a<\/strong> \u6cd5\u52d9\u3001\u8ca1\u52d9\u3001\u904b\u55b6\u3001\u4eba\u4e8b\u3092\u53c2\u52a0\u3055\u305b\u308b\u3002\u653f\u6cbb\u7684\u8981\u56e0\u306b\u306f\u6cd5\u52d9\u306e\u898b\u89e3\u304c\u5fc5\u8981\uff1b\u7d4c\u6e08\u7684\u8981\u56e0\u306b\u306f\u8ca1\u52d9\u306e\u5c02\u9580\u6027\u304c\u5fc5\u8981\uff1b\u793e\u4f1a\u7684\u8981\u56e0\u306b\u306f\u4eba\u4e8b\u306e\u8996\u70b9\u304c\u5fc5\u8981\u3002<\/li>\n<li><strong>\u6b74\u53f2\u7684\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\uff1a<\/strong> \u6700\u8fd1\u306e5\u301c10\u5e74\u306e\u5916\u90e8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u691c\u8a0e\u3059\u308b\u3002\u4f01\u696d\u306f\u904e\u53bb\u306e\u7d4c\u6e08\u30b5\u30a4\u30af\u30eb\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3057\u305f\u304b\uff1f<\/li>\n<li><strong>\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u5b9f\u65bd\uff1a<\/strong> \u672a\u6765\u3092\u4e88\u6e2c\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001PEST\u8981\u56e0\u306b\u57fa\u3065\u3044\u3066\u3001\u30d9\u30b9\u30c8\u30b1\u30fc\u30b9\u3001\u30d9\u30fc\u30b9\u30b1\u30fc\u30b9\u3001\u30ef\u30fc\u30b9\u30c8\u30b1\u30fc\u30b9\u306e3\u3064\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u6210\u3059\u308b\u3002<\/li>\n<li><strong>\u5f71\u97ff\u306e\u5b9a\u91cf\u5316\uff1a<\/strong> \u53ef\u80fd\u306a\u9650\u308a\u30ea\u30b9\u30af\u306b\u91d1\u92ad\u7684\u4fa1\u5024\u3092\u4ed8\u4e0e\u3059\u308b\u3002\u898f\u5236\u5909\u66f4\u306e\u53ef\u80fd\u6027\u306f\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30b3\u30b9\u30c8\u3068\u3057\u3066X\u30c9\u30eb\u3001\u307e\u305f\u306f\u58f2\u4e0a\u640d\u5931\u3068\u3057\u3066Y\u30c9\u30eb\u3092\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u898b\u76f4\u3057\u3068\u66f4\u65b0\uff1a<\/strong> \u5916\u90e8\u74b0\u5883\u306f\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u3002M&amp;A\u7d71\u5408\u3084\u518d\u5efa\u5b9f\u884c\u4e2d\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306bPEST\u5206\u6790\u3092\u898b\u76f4\u3059\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/li>\n<\/ol>\n<h2>\u26a0\ufe0f \u907f\u3051\u308b\u3079\u304d\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74<\/h2>\n<p>\u7d4c\u9a13\u8c4a\u5bcc\u306a\u6226\u7565\u5bb6\u3067\u3059\u3089\u3001\u5916\u90e8\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5185\u90e8\u554f\u984c\u306b\u9069\u7528\u3059\u308b\u969b\u306b\u8aa4\u308a\u3092\u72af\u3059\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5185\u90e8\u30d0\u30a4\u30a2\u30b9\uff1a<\/strong> \u5916\u90e8\u5e02\u5834\u306e\u5931\u6557\u3092\u5185\u90e8\u306e\u7121\u80fd\u3055\u306b\u5e30\u3059\u308b\u3053\u3068\u3002\u6d41\u308c\u304c\u4e0d\u5229\u306a\u72b6\u6cc1\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u3081\u308b\u3053\u3068\u3002<\/li>\n<li><strong>\u9759\u7684\u5206\u6790\uff1a<\/strong> \u5206\u6790\u3092\u4e00\u5ea6\u9650\u308a\u306e\u51fa\u6765\u4e8b\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u3002M&amp;A\u7d71\u5408\u3084\u518d\u5efa\u306f\u52d5\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u52d5\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/li>\n<li><strong>\u30bd\u30d5\u30c8\u30c7\u30fc\u30bf\u3092\u7121\u8996\u3059\u308b\uff1a<\/strong> \u5229\u7387\u306a\u3069\u30cf\u30fc\u30c9\u306a\u6570\u5024\u306b\u306e\u307f\u6ce8\u76ee\u3057\u3001\u793e\u4f1a\u7684\u4e16\u8ad6\u3084\u653f\u6cbb\u7684\u5b89\u5b9a\u5ea6\u6307\u6a19\u3068\u3044\u3063\u305f\u30bd\u30d5\u30c8\u30c7\u30fc\u30bf\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u3002<\/li>\n<li><strong>\u4e8c\u6b21\u7684\u5f71\u97ff\u3092\u7121\u8996\u3059\u308b\uff1a<\/strong> \u6280\u8853\u306e\u5909\u5316\u304c\u793e\u4f1a\u7684\u884c\u52d5\u306e\u5909\u5316\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u305d\u308c\u304c\u653f\u6cbb\u7684\u898f\u5236\u306e\u5909\u66f4\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u9023\u9396\u53cd\u5fdc\u3092\u8ffd\u8de1\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\ud83d\udcca PEST\u5206\u6790\u3068\u5f93\u6765\u306eSWOT\u5206\u6790\u306e\u9055\u3044<\/h2>\n<p>\u591a\u304f\u306e\u7d44\u7e54\u304cPEST\u5206\u6790\u3068SWOT\u5206\u6790\u3092\u6df7\u540c\u3057\u3066\u3044\u308b\u3002SWOT\u306f\u5185\u90e8\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u30ab\u30d0\u30fc\u3059\u308b\u304c\u3001PEST\u306f\u5916\u90e8\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u306e\u307f\u3092\u6271\u3046\u3002M&amp;A\u3084\u518d\u5efa\u306b\u304a\u3044\u3066\u3001\u3053\u308c\u3089\u3092\u533a\u5225\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>SWOT\uff1a<\/strong> \u300c\u6211\u3005\u306f\u5f37\u56fa\u306a\u73fe\u91d1\u6e96\u5099\u91d1\u3092\u6301\u3063\u3066\u3044\u308b\uff08\u5f37\u307f\uff09\u304c\u3001\u6280\u8853\u306f\u5f31\u3044\uff08\u5f31\u307f\uff09\u300d<\/li>\n<li><strong>PEST\uff1a<\/strong> 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PEST\u5206\u6790\u304cM&amp;A\u3084\u518d\u5efa\u30d7\u30ed\u30bb\u30b9\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u3069\u3046\u304b\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5224\u65ad\u3067\u304d\u308b\u304b\uff1f<\/p>\n<ul>\n<li><strong>\u30ea\u30b9\u30af\u56de\u907f\uff1a<\/strong> \u5206\u6790\u304c\u5931\u6557\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8cb7\u53ce\u3092\u9632\u3044\u3060\u304b\u3001\u518d\u5efa\u8a08\u753b\u306b\u81f4\u547d\u7684\u306a\u6b20\u9665\u3092\u767a\u898b\u3057\u305f\u304b\uff1f<\/li>\n<li><strong>\u7d71\u5408\u306e\u30b9\u30d4\u30fc\u30c9\uff1a<\/strong> \u793e\u4f1a\u7684\u30fb\u653f\u6cbb\u7684\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u696d\u54e1\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u5408\u610f\u5f62\u6210\u304c\u65e9\u307e\u3063\u305f\u304b\uff1f<\/li>\n<li><strong>\u8ca1\u52d9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff1a<\/strong> 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