{"id":1780,"date":"2026-03-24T02:46:16","date_gmt":"2026-03-24T02:46:16","guid":{"rendered":"https:\/\/www.go-diagram.com\/ja\/pest-analysis-limitations-complementary-tools\/"},"modified":"2026-03-24T02:46:16","modified_gmt":"2026-03-24T02:46:16","slug":"pest-analysis-limitations-complementary-tools","status":"publish","type":"post","link":"https:\/\/www.go-diagram.com\/ja\/pest-analysis-limitations-complementary-tools\/","title":{"rendered":"PEST\u304c\u5931\u6557\u3059\u308b\u3068\u304d\uff1a\u9650\u754c\u306e\u8a8d\u8b58\u3068\u8907\u96d1\u306a\u5e02\u5834\u306b\u304a\u3051\u308b\u88dc\u5b8c\u7684\u30c4\u30fc\u30eb"},"content":{"rendered":"<p>\u6226\u7565\u7684\u8a08\u753b\u306f\u7d44\u7e54\u306e\u6301\u7d9a\u6027\u306e\u57fa\u76e4\u3067\u3042\u308b\u3002\u5229\u7528\u53ef\u80fd\u306a\u3055\u307e\u3056\u307e\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e2d\u3067\u3082\u3001<strong>PEST\u5206\u6790<\/strong>\u306f\u9577\u5e74\u306b\u308f\u305f\u308a\u3001\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u3092\u691c\u8a0e\u3059\u308b\u305f\u3081\u306e\u5b9a\u756a\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u304d\u305f\u3002\u653f\u6cbb\u7684\u3001\u7d4c\u6e08\u7684\u3001\u793e\u4f1a\u7684\u3001\u6280\u8853\u7684\u8981\u56e0\u3092\u69cb\u9020\u7684\u306b\u691c\u8a0e\u3059\u308b\u624b\u6bb5\u3092\u63d0\u4f9b\u3059\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306b\u306e\u307f\u4f9d\u5b58\u3059\u308b\u3068\u3001\u7279\u306b\u5909\u52d5\u304c\u6fc0\u3057\u3044\u3001\u307e\u305f\u306f\u6975\u3081\u3066\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u74b0\u5883\u3092\u5bfe\u8c61\u3068\u3059\u308b\u969b\u306b\u3001\u91cd\u5927\u306a\u76f2\u70b9\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u6b63\u78ba\u3055\u3092\u6c42\u3081\u308b\u30ea\u30fc\u30c0\u30fc\u306b\u3068\u3063\u3066\u3001<strong>PEST\u5206\u6790\u306e\u9650\u754c<\/strong>\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u30e2\u30c7\u30eb\u304c\u3069\u3053\u3067\u5931\u6557\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u5f37\u529b\u306a<strong>\u88dc\u5b8c\u7684\u6226\u7565\u30c4\u30fc\u30eb<\/strong>\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Chalkboard-style educational infographic showing PEST analysis limitations (static nature, lack of internal context, surface-level insights) and complementary strategic tools including SWOT, Porter's Five Forces, Scenario Planning, and PESTLE, with a four-step integration workflow for robust strategic planning in complex markets\" decoding=\"async\" src=\"https:\/\/www.go-diagram.com\/wp-content\/uploads\/2026\/03\/pest-analysis-limitations-complementary-tools-chalkboard-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\u30b3\u30a2\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7406\u89e3 \ud83c\udfd7\ufe0f<\/h2>\n<p>\u5931\u6557\u3092\u5206\u6790\u3059\u308b\u524d\u306b\u3001\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5b9f\u969b\u306b\u4f55\u3092\u5b9f\u884c\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u982d\u6587\u5b57\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/p>\n<ul>\n<li><strong>\u653f\u6cbb\u7684\uff1a<\/strong>\u653f\u5e9c\u306e\u653f\u7b56\u3001\u7a0e\u6cd5\u3001\u8cbf\u6613\u5236\u9650\u3001\u653f\u6cbb\u7684\u5b89\u5b9a\u6027\u3002<\/li>\n<li><strong>\u7d4c\u6e08\u7684\uff1a<\/strong>\u7d4c\u6e08\u6210\u9577\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u3001\u30a4\u30f3\u30d5\u30ec\u7387\u3001\u91d1\u5229\u3002<\/li>\n<li><strong>\u793e\u4f1a\u7684\uff1a<\/strong>\u6587\u5316\u7684\u30c8\u30ec\u30f3\u30c9\u3001\u4eba\u53e3\u5897\u52a0\u3001\u5e74\u9f62\u69cb\u6210\u3001\u5065\u5eb7\u610f\u8b58\u3002<\/li>\n<li><strong>\u6280\u8853\u7684\uff1a<\/strong>\u7814\u7a76\u958b\u767a\u6d3b\u52d5\u3001\u81ea\u52d5\u5316\u3001\u6280\u8853\u7684\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u6280\u8853\u9769\u65b0\u306e\u901f\u5ea6\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u30de\u30af\u30ed\u8996\u70b9\u3092\u63d0\u4f9b\u3059\u308b\u3002\u7d44\u7e54\u306e\u76f4\u63a5\u7684\u306a\u7ba1\u7406\u5916\u306b\u3042\u308b\u5e83\u7bc4\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u9069\u5207\u306b\u4f7f\u7528\u3059\u308c\u3070\u3001\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u3057\u304b\u3057\u3001\u982d\u6587\u5b57\u306e\u5358\u7d14\u3055\u304c\u3001\u305d\u306e\u30e2\u30c7\u30eb\u304c\u8868\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u73fe\u5b9f\u306e\u8907\u96d1\u3055\u3092\u96a0\u853d\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306f\u8a3a\u65ad\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u306a\u305cPEST\u304c\u73fe\u4ee3\u306e\u74b0\u5883\u3067\u82e6\u6226\u3059\u308b\u306e\u304b \ud83d\uded1<\/h2>\n<p>\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u904e\u53bb10\u5e74\u9593\u3067\u6025\u901f\u306b\u5909\u5316\u3057\u305f\u3002\u304b\u3064\u3066\u5b89\u5b9a\u3057\u3066\u3044\u305f\u8981\u56e0\u3082\u3001\u4eca\u3067\u306f\u524d\u4f8b\u306e\u306a\u3044\u901f\u3055\u3067\u5909\u5316\u3057\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u304c\u3001\u4f1d\u7d71\u7684\u306a\u30e2\u30c7\u30eb\u304c\u8907\u96d1\u306a\u5e02\u5834\u306b\u304a\u3044\u3066\u3057\u3070\u3057\u3070\u4e0d\u5341\u5206\u306b\u306a\u308b\u4e3b\u306a\u7406\u7531\u3067\u3042\u308b\u3002<\/p>\n<h3>1. \u9759\u7684\u6027\u3068\u52d5\u7684\u73fe\u5b9f\u306e\u5bfe\u6bd4<\/h3>\n<p>PEST\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5927\u304d\u306a\u9650\u754c\u306f\u3001\u305d\u306e\u9759\u7684\u6027\u306b\u3042\u308b\u3002\u3057\u3070\u3057\u3070\u6642\u9593\u306e\u65ad\u9762\u56f3\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002\u30ec\u30dd\u30fc\u30c8\u304c\u4f5c\u6210\u3055\u308c\u308b\u3068\u3001\u30c7\u30fc\u30bf\u306f\u3059\u3050\u306b\u53e4\u304f\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30bf\u30a4\u30e0\u30e9\u30b0\uff1a<\/strong>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u3002\u6d1e\u5bdf\u304c\u5b9f\u884c\u53ef\u80fd\u306b\u306a\u308b\u9803\u306b\u306f\u3001\u5e02\u5834\u72b6\u6cc1\u304c\u3059\u3067\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u6b20\u5982\uff1a<\/strong>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u767a\u898b\u306b\u5bfe\u3057\u3066\u3069\u3046\u5bfe\u5fdc\u3059\u3079\u304d\u304b\u3092\u672c\u8cea\u7684\u306b\u793a\u5506\u3057\u306a\u3044\u3002\u305d\u308c\u306f\u300c\u4f55\u304c\u300d\u3092\u7279\u5b9a\u3059\u308b\u304c\u3001\u300c\u3069\u3046\u3059\u308b\u300d\u304b\u306f\u793a\u3055\u306a\u3044\u3002<em>\u4f55\u304c<\/em>\u3001\u3067\u306f\u306a\u304f<em>\u3069\u3046\u3059\u308b\u304b<\/em>.<\/li>\n<li><strong>\u983b\u5ea6\uff1a<\/strong>\u307b\u3068\u3093\u3069\u306e\u7d44\u7e54\u306f\u3053\u306e\u5206\u6790\u3092\u5e74\u6b21\u307e\u305f\u306f\u56db\u534a\u671f\u3054\u3068\u306b\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3002\u904e\u5ea6\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5206\u91ce\u3067\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u30ec\u30d3\u30e5\u30fc\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3>2. \u5185\u90e8\u72b6\u6cc1\u306e\u6b20\u5982 \ud83c\udfe2<\/h3>\n<p>PEST\u306f\u5916\u90e8\u306b\u306e\u307f\u6ce8\u76ee\u3059\u308b\u3002\u7d44\u7e54\u306e\u5185\u90e8\u80fd\u529b\u3092\u7121\u8996\u3057\u3066\u3044\u308b\u3002\u4f01\u696d\u304c\u8105\u5a01\u3092\u3082\u305f\u3089\u3059\u5927\u304d\u306a\u6280\u8853\u7684\u5909\u5316\uff08\u6280\u8853\u7684\u8981\u56e0\uff09\u3092\u8a8d\u8b58\u3057\u3066\u3082\u3001\u7814\u7a76\u958b\u767a\u4e88\u7b97\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u5206\u6790\u306f\u4e0d\u5b8c\u5168\u3068\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30ea\u30bd\u30fc\u30b9\u8a55\u4fa1\u306e\u6b20\u5982\uff1a<\/strong>\u6a5f\u4f1a\u3092\u6d3b\u304b\u3059\u305f\u3081\u306b\u7d44\u7e54\u304c\u30b9\u30ad\u30eb\u3084\u8cc7\u91d1\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3057\u3066\u3044\u306a\u3044\u3002<\/li>\n<li><strong>\u7121\u8996\u3055\u308c\u305f\u6587\u5316\uff1a<\/strong>\u7d44\u7e54\u5185\u306e\u6587\u5316\u306f\u5916\u90e8\u306e\u793e\u4f1a\u7684\u30fb\u653f\u6cbb\u7684\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u3092\u59a8\u3052\u308b\u969c\u58c1\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u304c\u3001PEST\u306f\u3053\u308c\u3092\u8003\u616e\u3057\u3066\u3044\u306a\u3044\u3002<\/li>\n<li><strong>\u7af6\u5408\u3078\u306e\u7121\u95a2\u5fc3\uff1a<\/strong>\u5e02\u5834\u3092\u4e00\u584a\u3068\u3057\u3066\u6271\u3044\u3001\u7279\u5b9a\u306e\u7af6\u5408\u306e\u52d5\u304d\u3092\u5206\u6790\u3057\u306a\u3044\u3002<\/li>\n<\/ul>\n<h3>3. \u8868\u5c64\u7684\u306a\u6d1e\u5bdf<\/h3>\n<p>\u56e0\u679c\u95a2\u4fc2\u3092\u7406\u89e3\u305b\u305a\u306b\u8981\u56e0\u3092\u5217\u6319\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u653f\u6cbb\u7684\u898f\u5236\u306e\u5909\u5316\u304c\u7d4c\u6e08\u7684\u5909\u5316\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u305d\u308c\u304c\u793e\u4f1a\u7684\u884c\u52d5\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3042\u308b\u3002PEST\u306f\u3053\u308c\u3089\u3092\u5225\u3005\u306e\u7b87\u6761\u66f8\u304d\u3068\u3057\u3066\u5217\u6319\u3057\u3001\u95a2\u9023\u6027\u3092\u7d50\u3073\u3064\u3051\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<ul>\n<li><strong>\u76f8\u95a2\u95a2\u4fc2\u3068\u56e0\u679c\u95a2\u4fc2\uff1a<\/strong>\u30ea\u30fc\u30c0\u30fc\u306f\u76f8\u95a2\u95a2\u4fc2\u3092\u76f4\u63a5\u7684\u306a\u56e0\u679c\u95a2\u4fc2\u3068\u8aa4\u89e3\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u5b9a\u6027\u7684\u30d0\u30a4\u30a2\u30b9\uff1a<\/strong>\u30c7\u30fc\u30bf\u306f\u3057\u3070\u3057\u3070\u5b9a\u6027\u7684\u3067\u4e3b\u89b3\u7684\u3067\u3042\u308a\u3001\u89e3\u91c8\u306b\u30d0\u30a4\u30a2\u30b9\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30df\u30af\u30ed\u7d4c\u6e08\u306e\u6b20\u5982\uff1a<\/strong>\u53b3\u5bc6\u306b\u30de\u30af\u30ed\u30ec\u30d9\u30eb\u3067\u306f\u306a\u3044\u696d\u754c\u56fa\u6709\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u7121\u8996\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h2>\u8907\u96d1\u306a\u5e02\u5834\u306e\u8ab2\u984c \ud83c\udf10<\/h2>\n<p>\u8907\u96d1\u306a\u5e02\u5834\u306f\u9ad8\u3044\u76f8\u4e92\u63a5\u7d9a\u6027\u3001\u6025\u901f\u306a\u5909\u5316\u3001\u975e\u7dda\u5f62\u306a\u7d50\u679c\u306b\u3088\u3063\u3066\u7279\u5fb4\u3065\u3051\u3089\u308c\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u3067\u306f\u3001\u7dda\u5f62\u601d\u8003\u306f\u6a5f\u80fd\u3057\u306a\u3044\u3002VUCA\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u5909\u52d5\u6027\u3001\u4e0d\u78ba\u5b9f\u6027\u3001\u8907\u96d1\u6027\u3001\u66d6\u6627\u6027\uff09\u306f\u3001\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u3088\u304f\u8aac\u660e\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>\u6a19\u6e96\u30e2\u30c7\u30eb\u304c\u6a5f\u80fd\u3057\u306a\u304f\u306a\u308b\u3068\u304d<\/h3>\n<p>\u5b89\u5b9a\u3057\u305f\u696d\u754c\u3067\u306fPEST\u306f\u5341\u5206\u306b\u6a5f\u80fd\u3059\u308b\u3002\u3057\u304b\u3057\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3001\u533b\u7642\u306a\u3069\u306e\u5206\u91ce\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u554f\u984c\u304c\u751f\u3058\u308b\u3002<\/p>\n<ul>\n<li><strong>\u7834\u58ca\u7684\u30b9\u30d4\u30fc\u30c9\uff1a<\/strong>\u6280\u8853\u7684\u9769\u65b0\u304c\u3001\u6570\u5e74\u3067\u306f\u306a\u304f\u6570\u304b\u6708\u3067\u5e02\u5834\u3092\u9673\u8150\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u898f\u5236\u306e\u5909\u52d5\uff1a<\/strong>\u793e\u4f1a\u904b\u52d5\u3078\u306e\u5bfe\u5fdc\u3068\u3057\u3066\u3001\u653f\u6cbb\u7684\u72b6\u6cc1\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u3002<\/li>\n<li><strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u76f8\u4e92\u4f9d\u5b58\uff1a<\/strong>\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u5730\u57df\u7684\u306a\u7d4c\u6e08\u306e\u843d\u3061\u8fbc\u307f\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5371\u6a5f\u306b\u6ce2\u53ca\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u8907\u5408\u3059\u308b\u3068\u3001\u9759\u7684\u306aPEST\u30ec\u30dd\u30fc\u30c8\u306f\u8aa4\u3063\u305f\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u3002\u74b0\u5883\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u7406\u89e3\u3057\u3066\u3044\u308b\u3068\u793a\u5506\u3059\u308b\u304c\u3001\u8907\u96d1\u306a\u72b6\u6cc1\u3067\u306f\u3053\u308c\u306f\u307b\u3068\u3093\u3069\u6210\u308a\u7acb\u305f\u306a\u3044\u3002<\/p>\n<h2>\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306e\u88dc\u5b8c\u7684\u30c4\u30fc\u30eb \ud83d\udd0d<\/h2>\n<p>\u3053\u308c\u3089\u306e\u5236\u7d04\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u3001\u6226\u7565\u7acb\u6848\u8005\u306f\u4ed6\u306e\u67a0\u7d44\u307f\u3092\u7d71\u5408\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306fPEST\u3092\u7f6e\u304d\u63db\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u88dc\u5b8c\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002PEST\u304c\u6b20\u3044\u3066\u3044\u308b\u5185\u90e8\u7684\u306a\u6587\u8108\u3084\u696d\u754c\u56fa\u6709\u306e\u8a73\u7d30\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<h3>1. SWOT\u5206\u6790\uff08\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\uff09<\/h3>\n<p>SWOT\u306f\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u73fe\u5b9f\u306e\u9593\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u307e\u3059\u3002PEST\u304c\u5165\u529b\u3059\u308b<strong>\u6a5f\u4f1a\u3068\u8105\u5a01<\/strong>\u56db\u8c61\u9650\u306b\u6d41\u5165\u3059\u308b\u4e00\u65b9\u3067\u3001SWOT\u306f<strong>\u5f37\u307f\u3068\u5f31\u307f<\/strong>.<\/p>\n<ul>\n<li><strong>\u7d71\u5408\uff1a<\/strong>SWOT\u306e\u5916\u90e8\u56db\u8c61\u9650\u3092\u57cb\u3081\u308b\u305f\u3081\u306bPEST\u3092\u4f7f\u7528\u3059\u308b\u3002<\/li>\n<li><strong>\u5185\u90e8\u76e3\u67fb\uff1a<\/strong>\u6226\u7565\u7acb\u6848\u306e\u524d\u306b\u3001\u5185\u90e8\u80fd\u529b\u306b\u3064\u3044\u3066\u6b63\u76f4\u306a\u8a55\u4fa1\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u5b9f\u884c\u53ef\u80fd\uff1a<\/strong>\u5185\u90e8\u306e\u5f37\u307f\u3092\u5916\u90e8\u306e\u6a5f\u4f1a\u3068\u4e00\u81f4\u3055\u305b\u308b\u306e\u3092\u52a9\u3051\u308b\u3002<\/li>\n<\/ul>\n<h3>2. \u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790<\/h3>\n<p>PEST\u306f\u30de\u30af\u30ed\u74b0\u5883\u306b\u6ce8\u76ee\u3059\u308b\u3002\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790\u306f<strong>\u30df\u30af\u30ed\u306a\u696d\u754c\u74b0\u5883<\/strong>\u306b\u6ce8\u76ee\u3059\u308b\u3002\u3053\u308c\u306f\u53ce\u76ca\u6027\u3068\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u7af6\u5408\u9593\u306e\u7af6\u4e89\uff1a<\/strong>\u73fe\u5728\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u3069\u308c\u307b\u3069\u653b\u6483\u7684\u304b\uff1f<\/li>\n<li><strong>\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\uff1a<\/strong>\u65b0\u898f\u7af6\u5408\u304c\u53c2\u5165\u3059\u308b\u306e\u306f\u3069\u308c\u307b\u3069\u5bb9\u6613\u304b\uff1f<\/li>\n<li><strong>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\uff1a<\/strong>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u6761\u4ef6\u3092\u6c7a\u5b9a\u3067\u304d\u308b\u304b\uff1f<\/li>\n<li><strong>\u30d0\u30a4\u30e4\u30fc\u306e\u4ea4\u6e09\u529b\uff1a<\/strong>\u9867\u5ba2\u304c\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li><strong>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\uff1a<\/strong>\u88fd\u54c1\u306e\u4ee3\u66ff\u624b\u6bb5\u306f\u5b58\u5728\u3059\u308b\u304b\uff1f<\/li>\n<\/ul>\n<h3>3. \u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0 \ud83c\udfb2<\/h3>\n<p>PEST\u306f\u9759\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306f\u6642\u9593\u3068\u78ba\u7387\u306e\u6b21\u5143\u3092\u52a0\u3048\u308b\u3002\u6b21\u306e\u3088\u3046\u306b\u554f\u3046\uff1a&#8221;<em>\u300c\u3082\u3057\uff5e\u3060\u3063\u305f\u3089\u300d<\/em> \u306e\u554f\u3044\u3092\u3001\u3080\u3057\u308d<em>\u300c\u4f55\u3067\u3042\u308b\u304b\u300d<\/em>.<\/p>\n<ul>\n<li><strong>\u8907\u6570\u306e\u5c06\u6765\u30b7\u30ca\u30ea\u30aa\uff1a<\/strong> \u6700\u826f\u30b7\u30ca\u30ea\u30aa\u3001\u6700\u60aa\u30b7\u30ca\u30ea\u30aa\u3001\u6700\u3082\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30b7\u30ca\u30ea\u30aa\u3092\u958b\u767a\u3059\u308b\u3002<\/li>\n<li><strong>\u30b9\u30c8\u30ec\u30b9\u30c6\u30b9\u30c8\uff1a<\/strong> \u7570\u306a\u308b\u7d4c\u6e08\u7684\u307e\u305f\u306f\u653f\u6cbb\u7684\u7d50\u679c\u306b\u5bfe\u3057\u3066\u6226\u7565\u3092\u691c\u8a3c\u3059\u308b\u3002<\/li>\n<li><strong>\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\uff1a<\/strong> \u7d44\u7e54\u304c\u4e88\u671f\u305b\u306c\u30b7\u30e7\u30c3\u30af\u306b\u8010\u3048\u3046\u308b\u5805\u7262\u306a\u8a08\u753b\u3092\u69cb\u7bc9\u3059\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>4. PESTLE \u3068 STEEPLE<\/h3>\n<p>\u5143\u306e\u30e2\u30c7\u30eb\u306e\u62e1\u5f35\u306f\u3001\u7279\u5b9a\u306e\u30ae\u30e3\u30c3\u30d7\u306b\u5bfe\u51e6\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>PESTLE\uff1a<\/strong> \u3092\u8ffd\u52a0\u3059\u308b<strong>\u6cd5\u7684<\/strong> \u304a\u3088\u3073<strong>\u74b0\u5883<\/strong> \u8981\u56e0\u3002\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u304c\u91cd\u8996\u3055\u308c\u308b\u696d\u754c\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3002<\/li>\n<li><strong>STEEPLE\uff1a<\/strong> \u3092\u8ffd\u52a0\u3059\u308b<strong>\u502b\u7406\u7684<\/strong> \u304a\u3088\u3073<strong>\u502b\u7406\u7684<\/strong> \u8003\u616e\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3068CSR\u306b\u3068\u3063\u3066\u91cd\u8981\u3002<\/li>\n<\/ul>\n<h2>\u6226\u7565\u67a0\u7d44\u307f\u306e\u6bd4\u8f03 \ud83d\udcca<\/h2>\n<p>\u3059\u3079\u3066\u306e\u30c4\u30fc\u30eb\u304c\u540c\u3058\u76ee\u7684\u306b\u4f7f\u3048\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3069\u306e\u30e2\u30c7\u30eb\u3092\u3044\u3064\u5c55\u958b\u3059\u3079\u304d\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a\u8a08\u753b\u306e\u9375\u3067\u3042\u308b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30c4\u30fc\u30eb<\/th>\n<th>\u4e3b\u306a\u7126\u70b9<\/th>\n<th>\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u7528\u9014<\/th>\n<th>\u5236\u9650<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>PEST\u5206\u6790<\/strong><\/td>\n<td>\u30de\u30af\u30ed\u5916\u90e8<\/td>\n<td>\u521d\u671f\u306e\u5e02\u5834\u53c2\u5165\u307e\u305f\u306f\u9577\u671f\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u306e\u7279\u5b9a<\/td>\n<td>\u9759\u7684\u3067\u3001\u5185\u90e8\u80fd\u529b\u3092\u7121\u8996\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td><strong>SWOT<\/strong><\/td>\n<td>\u5185\u90e8\u304a\u3088\u3073\u5916\u90e8<\/td>\n<td>\u30ea\u30bd\u30fc\u30b9\u3092\u6a5f\u4f1a\u306b\u30de\u30c3\u30c1\u30f3\u30b0\u3059\u308b<\/td>\n<td>\u6df1\u3044\u30c7\u30fc\u30bf\u304c\u306a\u304f\u3066\u3082\u4e00\u822c\u7684\u306a\u5206\u6790\u304c\u53ef\u80fd<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790<\/strong><\/td>\n<td>\u696d\u754c\u30df\u30af\u30ed<\/td>\n<td>\u53ce\u76ca\u6027\u3068\u7af6\u4e89\u306e\u8a55\u4fa1<\/td>\n<td>\u30de\u30af\u30ed\u306a\u5909\u5316\u3092\u8003\u616e\u3057\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/strong><\/td>\n<td>\u5c06\u6765\u306e\u78ba\u7387<\/td>\n<td>\u4e0d\u78ba\u5b9f\u6027\u3068\u30ea\u30b9\u30af\u306e\u7ba1\u7406<\/td>\n<td>\u5b9f\u884c\u306b\u30ea\u30bd\u30fc\u30b9\u304c\u96c6\u4e2d\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565<\/strong><\/td>\n<td>\u5e02\u5834\u5275\u51fa<\/td>\n<td>\u4e89\u3044\u306e\u306a\u3044\u5e02\u5834\u7a7a\u9593\u306e\u767a\u898b<\/td>\n<td>\u65e2\u5b58\u306e\u5e02\u5834\u5236\u7d04\u3092\u5206\u6790\u3057\u306a\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u30c4\u30fc\u30eb\u3092\u4e00\u8cab\u3057\u305f\u6226\u7565\u306b\u7d71\u5408\u3059\u308b \ud83e\udde9<\/h2>\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u5b64\u7acb\u3057\u3066\u4f7f\u7528\u3059\u308b\u3068\u3001\u65ad\u7247\u7684\u306a\u6d1e\u5bdf\u306b\u7d42\u308f\u308b\u3002\u76ee\u7684\u306f\u7d71\u5408\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u305f\u3081\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u4ee5\u4e0b\u306b\u793a\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d71\uff1a\u30de\u30af\u30ed\u30b9\u30ad\u30e3\u30f3<\/h3>\n<p>\u307e\u305a<strong>PESTLE<\/strong>\u5e83\u7bc4\u306a\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u6226\u7565\u7684\u5bfe\u8a71\u306e\u7bc4\u56f2\u304c\u5b9a\u307e\u308b\u3002\u696d\u754c\u306b\u95a2\u9023\u3059\u308b\u5834\u5408\u306f\u3001\u6cd5\u7684\u304a\u3088\u3073\u74b0\u5883\u7684\u8981\u56e0\u3092\u78ba\u5b9f\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3002<\/p>\n<ul>\n<li>\u73fe\u5728\u306e\u653f\u6cbb\u7684\u5b89\u5b9a\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li>\u30a4\u30f3\u30d5\u30ec\u7387\u3084GDP\u306a\u3069\u306e\u7d4c\u6e08\u6307\u6a19\u3092\u5206\u6790\u3059\u308b\u3002<\/li>\n<li>\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u304a\u3051\u308b\u793e\u4f1a\u7684\u5909\u5316\u3092\u7279\u5b9a\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30b9\u30c6\u30c3\u30d72\uff1a\u696d\u754c\u306e\u6df1\u6398\u308a<\/h3>\n<p>\u9069\u7528\u3059\u308b <strong>\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790<\/strong>\u696d\u754c\u306e\u6587\u8108\u306b\u9069\u7528\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e00\u822c\u7684\u306a\u7d4c\u6e08\u304b\u3089\u7279\u5b9a\u306e\u7af6\u4e89\u74b0\u5883\u3078\u306e\u7126\u70b9\u304c\u7d5e\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li>\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3092\u5224\u65ad\u3059\u308b\u3002<\/li>\n<li>\u7279\u5b9a\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u529b\u306e\u5f37\u3055\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<li>\u96a3\u63a5\u3059\u308b\u696d\u754c\u304b\u3089\u306e\u6f5c\u5728\u7684\u306a\u4ee3\u66ff\u54c1\u3092\u7279\u5b9a\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30b9\u30c6\u30c3\u30d73\uff1a\u5185\u90e8\u73fe\u5b9f\u78ba\u8a8d<\/h3>\n<p>\u5b9f\u65bd\u3059\u308b <strong>SWOT<\/strong>\u5206\u6790\u3002\u30b9\u30c6\u30c3\u30d71\u30682\u3067\u5f97\u3089\u308c\u305f\u5916\u90e8\u306e\u77e5\u898b\u3092\u3001\u5185\u90e8\u306e\u80fd\u529b\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3002<\/p>\n<ul>\n<li>\u5916\u90e8\u306e\u6a5f\u4f1a\u3092\u6d3b\u304b\u3059\u5185\u90e8\u306e\u5f37\u307f\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3002<\/li>\n<li>\u5916\u90e8\u306e\u8105\u5a01\u306b\u5bfe\u3057\u3066\u7d44\u7e54\u3092\u8106\u5f31\u306b\u3059\u308b\u5f31\u307f\u3092\u7279\u5b9a\u3059\u308b\u3002<\/li>\n<li>\u6226\u7565\u304c\u7d44\u7e54\u306e\u80fd\u529b\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30b9\u30c6\u30c3\u30d74\uff1a\u5c06\u6765\u306e\u30b9\u30c8\u30ec\u30b9\u30c6\u30b9\u30c8<\/h3>\n<p>\u6700\u5f8c\u306b\u3001<strong>\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/strong>\u63d0\u6848\u3055\u308c\u305f\u6226\u7565\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u3002\u91cd\u8981\u306a\u4eee\u5b9a\u304c\u6210\u308a\u7acb\u305f\u306a\u304b\u3063\u305f\u3089\u3069\u3046\u306a\u308b\u304b\u3092\u554f\u3046\u3002<\/p>\n<ul>\n<li>\u3082\u3057\u6765\u5e74\u3001\u91cd\u8981\u306a\u653f\u6cbb\u7684\u898f\u5236\u304c\u5909\u66f4\u3055\u308c\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f<\/li>\n<li>\u3082\u3057\u65b0\u3057\u3044\u6280\u8853\u304c\u4e88\u60f3\u3088\u308a\u3082\u65e9\u304f\u5e02\u5834\u3092\u6df7\u4e71\u3055\u305b\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f<\/li>\n<li>\u3082\u3057\u7d4c\u6e08\u306e\u4e0d\u6cc1\u304c\u4e88\u6e2c\u3088\u308a\u3082\u6df1\u523b\u306b\u8972\u3063\u305f\u3089\u3069\u3046\u306a\u308b\u304b\uff1f<\/li>\n<\/ul>\n<h2>\u5b9f\u884c\u306b\u304a\u3051\u308b\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74 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