{"id":1601,"date":"2026-03-27T07:50:15","date_gmt":"2026-03-27T07:50:15","guid":{"rendered":"https:\/\/www.go-diagram.com\/tw\/pest-analysis-vs-swot-mba-guide\/"},"modified":"2026-03-27T07:50:15","modified_gmt":"2026-03-27T07:50:15","slug":"pest-analysis-vs-swot-mba-guide","status":"publish","type":"post","link":"https:\/\/www.go-diagram.com\/tw\/pest-analysis-vs-swot-mba-guide\/","title":{"rendered":"PEST\u5206\u6790\u8207SWOT\u5206\u6790\u7684\u76f4\u63a5\u6bd4\u8f03\uff1a\u5e6b\u52a9MBA\u5b78\u751f\u907f\u958b\u5e38\u898b\u9677\u9631"},"content":{"rendered":"

\u6230\u7565\u898f\u5283\u69cb\u6210\u4e86\u73fe\u4ee3\u4f01\u696d\u7ba1\u7406\u7684\u57fa\u77f3\u3002\u5c0d\u65bcMBA\u5b78\u751f\u8207\u65b0\u8208\u9818\u5c0e\u8005\u800c\u8a00\uff0c\u7406\u89e3\u7528\u4ee5\u8a55\u4f30\u5546\u696d\u74b0\u5883\u7684\u5de5\u5177\u4e26\u975e\u53ef\u6709\u53ef\u7121\uff1b\u800c\u662f\u81f3\u95dc\u91cd\u8981\u3002\u5728\u9019\u4e00\u9818\u57df\u4e2d\uff0c\u5169\u7a2e\u6846\u67b6\u4f54\u64da\u4e3b\u5c0e\u5730\u4f4d\uff1aPEST\u5206\u6790\u8207SWOT\u5206\u6790\u3002\u5118\u7ba1\u521d\u5b78\u8005\u7d93\u5e38\u5c07\u9019\u5169\u7a2e\u5de5\u5177\u6df7\u7528\uff0c\u4f46\u5b83\u5011\u5404\u81ea\u5177\u6709\u4e0d\u540c\u7684\u7528\u9014\uff0c\u57f7\u884c\u6642\u4e5f\u9700\u63a1\u53d6\u4e0d\u540c\u7684\u65b9\u6cd5\u3002<\/p>\n

\u672c\u6307\u5357\u5c07\u5c0d\u5169\u7a2e\u65b9\u6cd5\u9032\u884c\u56b4\u8b39\u7684\u5206\u6790\u3002\u6211\u5011\u5c07\u63a2\u8a0e\u5b83\u5011\u7684\u7d50\u69cb\u5dee\u7570\u3001\u61c9\u7528\u60c5\u5883\uff0c\u4ee5\u53ca\u7d93\u5e38\u5c0e\u81f4\u5b78\u751f\u5c08\u6848\u5931\u6557\u7684\u5177\u9ad4\u9677\u9631\u3002\u900f\u904e\u7406\u89e3\u6bcf\u7a2e\u6846\u67b6\u80cc\u5f8c\u7684\u904b\u4f5c\u6a5f\u5236\uff0c\u60a8\u5c07\u80fd\u7cbe\u6e96\u4e14\u6709\u628a\u63e1\u5730\u52a0\u4ee5\u61c9\u7528\u3002<\/p>\n

\n
\"Hand-drawn<\/figure>\n<\/div>\n

\u7406\u89e3PEST\u5206\u6790 \ud83c\udf0d<\/h2>\n

PEST\u5206\u6790\u662f\u4e00\u7a2e\u5916\u90e8\u6230\u7565\u5de5\u5177\uff0c\u7528\u65bc\u8a55\u4f30\u5f71\u97ff\u7d44\u7e54\u7684\u5b8f\u89c0\u74b0\u5883\u56e0\u7d20\u3002\u5176\u4ee3\u8868\u610f\u7fa9\u70ba\u653f\u6cbb\uff08Political\uff09\u3001\u7d93\u6fdf\uff08Economic\uff09\u3001\u793e\u6703\uff08Social\uff09\u8207\u6280\u8853\uff08Technological\uff09\u3002\u4e3b\u8981\u76ee\u6a19\u662f\u5be9\u8996\u5916\u90e8\u74b0\u5883\u4e2d\u53ef\u80fd\u5e36\u4f86\u6a5f\u9047\u6216\u69cb\u6210\u5a01\u8105\u7684\u529b\u91cf\u3002\u8207\u5167\u90e8\u8a55\u4f30\u4e0d\u540c\uff0cPEST\u95dc\u6ce8\u7684\u662f\u7d44\u7e54\u5916\u90e8\u3001\u8d85\u51fa\u5176\u76f4\u63a5\u63a7\u5236\u7bc4\u570d\u7684\u4e8b\u7269\u3002<\/p>\n

1. \u653f\u6cbb\u56e0\u7d20 \ud83c\udfdb\ufe0f<\/h3>\n

\u653f\u6cbb\u56e0\u7d20\u6d89\u53ca\u653f\u5e9c\u5e72\u9810\u7d93\u6fdf\u7684\u7a0b\u5ea6\u3002\u9019\u5305\u62ec\u7a05\u6536\u653f\u7b56\u3001\u52de\u52d5\u6cd5\u898f\u3001\u8cbf\u6613\u9650\u5236\u4ee5\u53ca\u653f\u6cbb\u7a69\u5b9a\u6027\u3002\u5c0d\u8de8\u570b\u4f01\u696d\u800c\u8a00\uff0c\u8cbf\u6613\u95dc\u7a05\u7684\u8b8a\u5316\u53ef\u80fd\u5728\u4e00\u591c\u4e4b\u9593\u6539\u8b8a\u5229\u6f64\u7a7a\u9593\uff1b\u5c0d\u672c\u5730\u65b0\u5275\u516c\u53f8\u800c\u8a00\uff0c\u5340\u5283\u6cd5\u53ef\u80fd\u6c7a\u5b9a\u5176\u71df\u904b\u7684\u53ef\u884c\u6027\u3002<\/p>\n

    \n
  • \u6cd5\u898f\u5408\u898f\u6027\uff1a<\/strong> \u662f\u5426\u5b58\u5728\u53ef\u80fd\u589e\u52a0\u6210\u672c\u7684\u5f85\u6c7a\u6cd5\u898f\uff1f<\/li>\n
  • \u7a69\u5b9a\u6027\uff1a<\/strong> \u653f\u6cbb\u74b0\u5883\u662f\u5426\u7a69\u5b9a\uff0c\u9084\u662f\u5b58\u5728\u52d5\u76ea\u98a8\u96aa\uff1f<\/li>\n
  • \u88dc\u8cbc\uff1a<\/strong> \u653f\u5e9c\u662f\u5426\u5c0d\u7279\u5b9a\u7522\u696d\u63d0\u4f9b\u8ca1\u653f\u652f\u63f4\uff1f<\/li>\n<\/ul>\n

    2. \u7d93\u6fdf\u56e0\u7d20 \ud83d\udcc8<\/h3>\n

    \u7d93\u6fdf\u56e0\u7d20\u6c7a\u5b9a\u4e86\u6f5b\u5728\u5ba2\u6236\u7684\u8cfc\u8cb7\u529b\u4ee5\u53ca\u4f01\u696d\u7684\u8cc7\u91d1\u6210\u672c\u3002\u9019\u4e9b\u56e0\u7d20\u901a\u5e38\u5177\u6709\u9031\u671f\u6027\u3002\u901a\u8ca8\u81a8\u8139\u7387\u3001\u532f\u7387\u8207\u7d93\u6fdf\u6210\u9577\u7387\u662f\u95dc\u9375\u6307\u6a19\u3002<\/p>\n

      \n
    • \u901a\u8ca8\u81a8\u8139\uff1a<\/strong> \u9ad8\u901a\u8ca8\u81a8\u8139\u6703\u524a\u5f31\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u529b\uff0c\u4e26\u63d0\u9ad8\u6295\u5165\u6210\u672c\u3002<\/li>\n
    • \u5229\u7387\uff1a<\/strong> \u9ad8\u5229\u7387\u6703\u589e\u52a0\u64f4\u5f35\u6642\u7684\u501f\u8cb8\u6210\u672c\u3002<\/li>\n
    • \u53ef\u652f\u914d\u6536\u5165\uff1a<\/strong> \u76ee\u6a19\u53d7\u773e\u6709\u591a\u5c11\u8cc7\u91d1\u53ef\u7528\u65bc\u6d88\u8cbb\uff1f<\/li>\n<\/ul>\n

      3. \u793e\u6703\u56e0\u7d20 \ud83d\udc65<\/h3>\n

      \u9019\u4e9b\u56e0\u7d20\u8207\u793e\u6703\u6587\u5316\u74b0\u5883\u76f8\u95dc\u3002\u5305\u62ec\u4eba\u53e3\u589e\u9577\u3001\u5e74\u9f61\u5206\u5e03\u3001\u5065\u5eb7\u610f\u8b58\u4ee5\u53ca\u6587\u5316\u969c\u7919\u3002\u4e86\u89e3\u76ee\u6a19\u5e02\u5834\u7684\u50f9\u503c\u89c0\u5c0d\u65bc\u7522\u54c1\u5b9a\u4f4d\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n

        \n
      • \u4eba\u53e3\u7d71\u8a08\uff1a<\/strong> \u4eba\u53e3\u8001\u5316\u53ef\u80fd\u589e\u52a0\u5c0d\u91ab\u7642\u670d\u52d9\u7684\u9700\u6c42\u3002<\/li>\n
      • \u751f\u6d3b\u65b9\u5f0f\u7684\u6539\u8b8a\uff1a<\/strong> \u5411\u9060\u7a0b\u5de5\u4f5c\u8f49\u8b8a\u5c0d\u623f\u5730\u7522\u8207\u79d1\u6280\u7522\u696d\u7522\u751f\u5f71\u97ff\u3002<\/li>\n
      • \u6587\u5316\u898f\u7bc4\uff1a<\/strong> \u5e02\u5834\u4e2d\u4ec0\u9ebc\u884c\u70ba\u88ab\u8996\u70ba\u53ef\u63a5\u53d7\uff1f<\/li>\n<\/ul>\n

        4. \u6280\u8853\u56e0\u7d20 \ud83d\ude80<\/h3>\n

        \u6280\u8853\u56e0\u7d20\u6d89\u53ca\u5275\u65b0\u8207\u7814\u7a76\u958b\u767c\u3002\u9019\u5305\u62ec\u6280\u8853\u8b8a\u5316\u7684\u901f\u5ea6\u3001\u81ea\u52d5\u5316\uff0c\u4ee5\u53ca\u6578\u4f4d\u5316\u5c0d\u5546\u696d\u6a21\u5f0f\u7684\u5f71\u97ff\u3002<\/p>\n

          \n
        • \u81ea\u52d5\u5316\uff1a<\/strong>\u4eba\u5de5\u667a\u6167\u6703\u53d6\u4ee3\u73fe\u6709\u7684\u52de\u52d5\u529b\u89d2\u8272\u55ce\uff1f<\/li>\n
        • \u57fa\u790e\u8a2d\u65bd\uff1a<\/strong>\u6578\u4f4d\u57fa\u790e\u8a2d\u65bd\u662f\u5426\u8db3\u5920\u7a69\u5065\u4ee5\u652f\u63f4\u904b\u4f5c\uff1f<\/li>\n
        • \u7814\u767c\u6d3b\u52d5\uff1a<\/strong>\u8a72\u7522\u696d\u662f\u505c\u6eef\u4e0d\u524d\u9084\u662f\u5feb\u901f\u6f14\u8b8a\uff1f<\/li>\n<\/ul>\n

          \u7406\u89e3SWOT\u5206\u6790 \ud83d\udd04<\/h2>\n

          SWOT\u5206\u6790\u4ee3\u8868\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u8207\u5a01\u8105\u3002\u5b83\u662f\u4e00\u7a2e\u7d50\u5408\u5167\u90e8\u8207\u5916\u90e8\u8a55\u4f30\u7684\u6df7\u5408\u6846\u67b6\u3002\u96d6\u7136\u524d\u5169\u500b\u69cb\u6210\u8981\u7d20\uff08\u512a\u52e2\u8207\u52a3\u52e2\uff09\u8457\u773c\u65bc\u5167\u90e8\uff0c\u5f8c\u5169\u500b\uff08\u6a5f\u6703\u8207\u5a01\u8105\uff09\u5247\u53cd\u6620\u4e86PEST\u7684\u5916\u90e8\u7126\u9ede\u3002<\/p>\n

          1. \u512a\u52e2\uff08\u5167\u90e8\uff09 \ud83d\udcaa<\/h3>\n

          \u512a\u52e2\u662f\u7d44\u7e54\u5177\u5099\u7684\u3001\u6709\u52a9\u65bc\u9054\u6210\u76ee\u6a19\u7684\u7279\u8cea\u3002\u9019\u4e9b\u662f\u7ba1\u7406\u5c64\u53ef\u4ee5\u638c\u63a7\u7684\u8cc7\u6e90\u8207\u80fd\u529b\u3002<\/p>\n

            \n
          • \u54c1\u724c\u8072\u8b7d\uff1a<\/strong>\u9867\u5ba2\u662f\u5426\u4fe1\u4efb\u516c\u53f8\u540d\u7a31\uff1f<\/li>\n
          • \u5c08\u5229\uff1a<\/strong>\u8a72\u516c\u53f8\u662f\u5426\u64c1\u6709\u6280\u8853\u7684\u5c08\u5c6c\u6b0a\u5229\uff1f<\/li>\n
          • \u8ca1\u52d9\u5065\u5eb7\uff1a<\/strong>\u662f\u5426\u6709\u5f37\u52c1\u7684\u73fe\u91d1\u6d41\u4f86\u652f\u6301\u6210\u9577\uff1f<\/li>\n<\/ul>\n

            2. \u52a3\u52e2\uff08\u5167\u90e8\uff09 \ud83d\udcc9<\/h3>\n

            \u52a3\u52e2\u662f\u4f7f\u7d44\u7e54\u76f8\u5c0d\u65bc\u5176\u4ed6\u7d44\u7e54\u8655\u65bc\u52a3\u52e2\u7684\u7279\u8cea\u3002\u9019\u4e9b\u662f\u7d44\u7e54\u7f3a\u4e4f\u8cc7\u6e90\u6216\u80fd\u529b\u7684\u9818\u57df\u3002<\/p>\n

              \n
            • \u9810\u7b97\u6709\u9650\uff1a<\/strong>\u7121\u6cd5\u5728\u884c\u92b7\u652f\u51fa\u4e0a\u8207\u7af6\u722d\u5c0d\u624b\u6297\u8861\u3002<\/li>\n
            • \u904e\u6642\u7684\u6280\u8853\uff1a<\/strong>\u9673\u820a\u7684\u7cfb\u7d71\u62d6\u6162\u4e86\u751f\u7522\u9032\u5ea6\u3002<\/li>\n
            • \u4eba\u54e1\u6d41\u52d5\u7387\uff1a<\/strong>\u9ad8\u6d41\u52d5\u7387\u5f71\u97ff\u7d44\u7e54\u7684\u5236\u5ea6\u6027\u77e5\u8b58\u3002<\/li>\n<\/ul>\n

              3. \u6a5f\u6703\uff08\u5916\u90e8\uff09 \ud83c\udfaf<\/h3>\n

              \u6a5f\u6703\u662f\u5916\u90e8\u74b0\u5883\u4e2d\u7d44\u7e54\u53ef\u52a0\u4ee5\u5229\u7528\u4ee5\u7372\u5229\u7684\u8981\u7d20\u3002\u9019\u4e9b\u901a\u5e38\u8207PEST\u5206\u6790\u4e2d\u767c\u73fe\u7684\u6a5f\u9047\u76f8\u7b26\u3002<\/p>\n

                \n
              • \u65b0\u5e02\u5834\uff1a<\/strong>\u9032\u5165\u4e00\u500b\u767c\u5c55\u4e2d\u7684\u5730\u5340\u3002<\/li>\n
              • \u7af6\u722d\u5c0d\u624b\u5931\u6557\uff1a<\/strong> \u4e00\u5bb6\u7af6\u722d\u5c0d\u624b\u516c\u53f8\u9000\u51fa\u5e02\u5834\u3002<\/li>\n
              • \u6cd5\u898f\u8b8a\u52d5\uff1a<\/strong> \u6709\u5229\u65bc\u60a8\u7279\u5b9a\u5546\u696d\u6a21\u5f0f\u7684\u65b0\u6cd5\u5f8b\u3002<\/li>\n<\/ul>\n

                4. \u5a01\u8105\uff08\u5916\u90e8\uff09 \u26a0\ufe0f<\/h3>\n

                \u5a01\u8105\u662f\u5916\u90e8\u74b0\u5883\u4e2d\u53ef\u80fd\u7d66\u4f01\u696d\u5e36\u4f86\u9ebb\u7169\u7684\u8981\u7d20\u3002\u9019\u4e9b\u662f\u7ba1\u7406\u5c64\u7121\u6cd5\u76f4\u63a5\u63a7\u5236\u7684\u98a8\u96aa\u3002<\/p>\n

                  \n
                • \u65b0\u7af6\u722d\u5c0d\u624b\uff1a<\/strong> \u6270\u4e82\u8005\u9032\u5165\u8a72\u9818\u57df\u3002<\/li>\n
                • \u7d93\u6fdf\u8870\u9000\uff1a<\/strong> \u8870\u9000\u5c0e\u81f4\u9700\u6c42\u4e0b\u964d\u3002<\/li>\n
                • \u4f9b\u61c9\u93c8\u4e2d\u65b7\uff1a<\/strong> \u5c0d\u4e0d\u7a69\u5b9a\u4f9b\u61c9\u5546\u7684\u4f9d\u8cf4\u3002<\/li>\n<\/ul>\n

                  \u76f4\u63a5\u6bd4\u8f03\uff1aPEST \u8207 SWOT \ud83d\udcca<\/h2>\n

                  \u96d6\u7136\u5169\u7a2e\u6846\u67b6\u90fd\u65e8\u5728\u70ba\u6230\u7565\u63d0\u4f9b\u8cc7\u8a0a\uff0c\u4f46\u5176\u7bc4\u570d\u548c\u7528\u9014\u5dee\u7570\u986f\u8457\u3002MBA \u5b78\u751f\u7d93\u5e38\u96e3\u4ee5\u5340\u5206\u4f55\u6642\u4f7f\u7528\u54ea\u7a2e\u5de5\u5177\u3002\u4e0b\u8868\u6982\u8ff0\u4e86\u7d50\u69cb\u4e0a\u7684\u5dee\u7570\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n
                  \u7279\u5fb5<\/th>\nPEST \u5206\u6790<\/th>\nSWOT \u5206\u6790<\/th>\n<\/tr>\n<\/thead>\n
                  \u4e3b\u8981\u95dc\u6ce8\u9ede<\/strong><\/td>\n\u5b8f\u89c0\u74b0\u5883\uff08\u5916\u90e8\uff09<\/td>\n\u6df7\u5408\uff08\u5167\u90e8\u8207\u5916\u90e8\uff09<\/td>\n<\/tr>\n
                  \u7bc4\u570d<\/strong><\/td>\n\u50c5\u5916\u90e8\u56e0\u7d20<\/td>\n\u5167\u90e8\u512a\u52e2\/\u52a3\u52e2 + \u5916\u90e8\u56e0\u7d20<\/td>\n<\/tr>\n
                  \u63a7\u5236<\/strong><\/td>\n\u56e0\u7d20\u7121\u6cd5\u63a7\u5236<\/td>\n\u512a\u52e2\/\u52a3\u52e2\u53ef\u63a7\u5236<\/td>\n<\/tr>\n
                  \u7d30\u7dfb\u7a0b\u5ea6<\/strong><\/td>\n\u5ee3\u6cdb\u7684\u7522\u696d\u6216\u570b\u5bb6\u5c64\u7d1a<\/td>\n\u91dd\u5c0d\u7279\u5b9a\u7d44\u7e54<\/td>\n<\/tr>\n
                  \u6700\u9069\u7528\u65bc<\/strong><\/td>\n\u5e02\u5834\u9032\u5165\u3001\u9577\u671f\u898f\u5283<\/td>\n\u6230\u7565\u5b9a\u4f4d\uff0c\u7acb\u5373\u884c\u52d5<\/td>\n<\/tr>\n
                  \u6642\u9593\u7bc4\u570d<\/strong><\/td>\n\u9577\u671f<\/td>\n\u77ed\u671f\u81f3\u4e2d\u671f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                  \u95dc\u9375\u5340\u5225\u5728\u65bc\u63a7\u5236\u6b0a\u3002PEST\u56e0\u7d20\u662f\u7121\u6cd5\u63a7\u5236\u7684\u3002\u4f60\u7121\u6cd5\u6539\u8b8a\u901a\u8ca8\u81a8\u8139\u7387\u6216\u653f\u6cbb\u74b0\u5883\u3002\u4f60\u53ea\u80fd\u9069\u61c9\u3002SWOT\u5305\u542b\u4f60\u53ef\u4ee5\u6539\u8b8a\u7684\u5167\u90e8\u56e0\u7d20\u3002\u4f60\u53ef\u4ee5\u8058\u8acb\u66f4\u512a\u79c0\u7684\u54e1\u5de5\u6216\u6539\u5584\u6280\u8853\u3002<\/p>\n

                  MBA\u5b78\u751f\u5e38\u898b\u7684\u9677\u9631 \ud83d\udeab<\/h2>\n

                  \u5373\u4f7f\u662f\u7d93\u9a57\u8c50\u5bcc\u7684\u6230\u7565\u5bb6\u4e5f\u6703\u72af\u932f\u3002\u5b78\u751f\u7d93\u5e38\u9677\u5165\u7279\u5b9a\u9677\u9631\uff0c\u5c0e\u81f4\u5206\u6790\u5931\u6548\u3002\u907f\u514d\u9019\u4e9b\u932f\u8aa4\u9700\u8981\u7d00\u5f8b\u548c\u56b4\u8b39\u7684\u6578\u64da\u9a57\u8b49\u3002<\/p>\n

                  1. \u6df7\u6dc6\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20<\/h3>\n

                  \u9019\u662f\u6700\u5e38\u898b\u7684\u932f\u8aa4\u3002\u5b78\u751f\u7d93\u5e38\u5c07\u300c\u7af6\u722d\u5c0d\u624b\u5b9a\u50f9\u300d\u5217\u5728\u512a\u52e2\u6216\u52a3\u52e2\u4e4b\u4e0b\u3002\u7af6\u722d\u5c0d\u624b\u5b9a\u50f9\u662f\u5916\u90e8\u56e0\u7d20\uff08\u6a5f\u6703\uff0f\u5a01\u8105\uff09\u3002\u5982\u679c\u7af6\u722d\u5c0d\u624b\u964d\u4f4e\u50f9\u683c\uff0c\u4f60\u7121\u6cd5\u63a7\u5236\uff0c\u53ea\u80fd\u53cd\u61c9\u3002\u540c\u6a23\u5730\uff0c\u300c\u653f\u5e9c\u653f\u7b56\u300d\u6c38\u9060\u4e0d\u662f\u512a\u52e2\uff0c\u800c\u662f\u4e00\u7a2e\u5916\u90e8\u9650\u5236\u3002<\/p>\n

                  2. \u6a21\u7cca\u7684\u6cdb\u6cdb\u800c\u8ac7<\/h3>\n

                  \u50cf\u300c\u826f\u597d\u7684\u7ba1\u7406\u300d\u6216\u300c\u9ad8\u54c1\u8cea\u300d\u4e4b\u985e\u7684\u8a5e\u8a9e\u5728\u6b63\u5f0f\u5206\u6790\u4e2d\u6beb\u7121\u7528\u8655\u3002\u9019\u4e9b\u90fd\u662f\u4e3b\u89c0\u63cf\u8ff0\uff0c\u7f3a\u4e4f\u8b49\u64da\u3002\u61c9\u4f7f\u7528\u5177\u9ad4\u6307\u6a19\u3002\u4f8b\u5982\uff1a\u300c\u7ba1\u7406\u5c64\u6d41\u52d5\u7387\u6bd4\u696d\u754c\u5e73\u5747\u4f4e15%\u300d\u6216\u300c\u7522\u54c1\u7f3a\u9677\u7387\u70ba0.5%\uff0c\u9060\u4f4e\u65bc\u696d\u754c\u6a19\u6e96\u76842%\u3002\u300d<\/p>\n

                  3. \u5ffd\u8996\u76f8\u4e92\u4f9d\u5b58\u95dc\u4fc2<\/h3>\n

                  \u6230\u7565\u56e0\u7d20\u4e26\u975e\u5b64\u7acb\u5b58\u5728\u3002\u6280\u8853\u8b8a\u9769\uff08PEST\uff09\u53ef\u80fd\u4f7f\u67d0\u9805\u5167\u90e8\u512a\u52e2\uff08SWOT\uff09\u8b8a\u5f97\u904e\u6642\u3002\u4f8b\u5982\uff0c\u82e5\u65b0\u6cd5\u898f\uff08\u653f\u6cbb\uff09\u7981\u6b62\u67d0\u7a2e\u5316\u5b78\u7269\u8cea\uff0c\u7531\u6b64\u5316\u5b78\u7269\u8cea\u5e36\u4f86\u7684\u6210\u672c\u512a\u52e2\uff08\u7d93\u6fdf\uff09\u4fbf\u4e0d\u518d\u76f8\u95dc\u3002\u5b78\u751f\u7d93\u5e38\u5217\u51fa\u56e0\u7d20\u537b\u672a\u52a0\u4ee5\u9023\u7d50\u3002<\/p>\n

                  4. \u7f3a\u4e4f\u6578\u64da\u652f\u6301<\/h3>\n

                  \u57fa\u65bc\u5047\u8a2d\u7684\u7b56\u7565\u53ea\u662f\u4e00\u7a2e\u731c\u6e2c\u3002PEST\u6216SWOT\u5206\u6790\u4e2d\u7684\u6bcf\u4e00\u9ede\uff0c\u7406\u60f3\u4e0a\u90fd\u61c9\u6709\u5e02\u5834\u7814\u7a76\u3001\u8ca1\u52d9\u6578\u64da\u6216\u53ef\u4fe1\u5831\u544a\u7684\u652f\u6301\u3002\u904e\u5ea6\u4f9d\u8cf4\u500b\u4eba\u7d93\u9a57\u6703\u524a\u5f31\u6574\u500b\u6587\u4ef6\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n

                  5. \u975c\u614b\u5206\u6790<\/h3>\n

                  \u5546\u696d\u74b0\u5883\u662f\u52d5\u614b\u8b8a\u5316\u7684\u3002\u4e94\u5e74\u524d\u9032\u884c\u7684PEST\u5206\u6790\u5f88\u53ef\u80fd\u5982\u4eca\u5df2\u904e\u6642\u3002\u5b78\u751f\u7d93\u5e38\u5c07\u9019\u4e9b\u6846\u67b6\u8996\u70ba\u4e00\u6b21\u6027\u4efb\u52d9\u3002\u5b83\u5011\u5fc5\u9808\u5b9a\u671f\u66f4\u65b0\uff0c\u4ee5\u53cd\u6620\u4e0d\u65b7\u8b8a\u5316\u7684\u73fe\u5be6\u3002\u975c\u614b\u6587\u4ef6\u50c5\u63d0\u4f9b\u4e00\u500b\u77ac\u9593\u756b\u9762\uff0c\u800c\u975e\u4f01\u696d\u74b0\u5883\u7684\u5b8c\u6574\u52d5\u614b\u5716\u50cf\u3002<\/p>\n

                  \u6574\u5408PEST\u8207SWOT \ud83e\udde9<\/h2>\n

                  \u6700\u5177\u5a01\u529b\u7684\u6230\u7565\u65b9\u6cd5\uff0c\u662f\u5229\u7528PEST\u5206\u6790\u4f86\u586b\u5145SWOT\u5206\u6790\u4e2d\u7684\u6a5f\u6703\u8207\u5a01\u8105\u90e8\u5206\u3002\u9019\u80fd\u5f9e\u5ee3\u6cdb\u7684\u74b0\u5883\u6383\u63cf\u908f\u8f2f\u5730\u904e\u6e21\u5230\u5177\u9ad4\u7684\u7d44\u7e54\u8a55\u4f30\u3002<\/p>\n

                  \u6b65\u9a5f1\uff1a\u57f7\u884cPEST\u6383\u63cf<\/h3>\n

                  \u9996\u5148\u8b58\u5225\u5b8f\u89c0\u74b0\u5883\u56e0\u7d20\u3002\u5217\u51fa\u76ee\u6a19\u5e02\u5834\u4e2d\u6b63\u5728\u767c\u751f\u7684\u653f\u6cbb\u3001\u7d93\u6fdf\u3001\u793e\u6703\u8207\u6280\u8853\u8b8a\u52d5\u3002\u9019\u5c07\u5f62\u6210\u4e00\u4efd\u5168\u9762\u7684\u5916\u90e8\u8b8a\u6578\u6e05\u55ae\u3002<\/p>\n

                  \u6b65\u9a5f2\uff1a\u5c0d\u61c9\u81f3\u6a5f\u6703\u8207\u5a01\u8105<\/h3>\n

                  \u5c07PEST\u6e05\u55ae\u4e2d\u7684\u6bcf\u4e00\u9805\u9032\u884c\u5206\u985e\u3002\u5b83\u662f\u5426\u4ee3\u8868\u6210\u9577\u7684\u6a5f\u6703\uff08\u6a5f\u6703\uff09\u6216\u9700\u8981\u6e1b\u8f15\u7684\u98a8\u96aa\uff08\u5a01\u8105\uff09\uff1f<\/p>\n

                    \n
                  • \u7bc4\u4f8b\uff1a<\/strong>\u82e5\u7d93\u6fdfPEST\u56e0\u7d20\u70ba\u300c\u53ef\u652f\u914d\u6536\u5165\u4e0a\u5347\u300d\uff0c\u9019\u4fbf\u662f\u4e00\u500b\u6a5f\u6703\u3002<\/li>\n
                  • \u7bc4\u4f8b\uff1a<\/strong>\u82e5\u653f\u6cbbPEST\u56e0\u7d20\u70ba\u300c\u66f4\u56b4\u683c\u7684\u74b0\u5883\u6cd5\u898f\u300d\uff0c\u9019\u5c07\u5c0d\u73fe\u6709\u7684\u88fd\u9020\u6d41\u7a0b\u69cb\u6210\u5a01\u8105\u3002<\/li>\n<\/ul>\n

                    \u6b65\u9a5f3\uff1a\u8a55\u4f30\u5167\u90e8\u80fd\u529b<\/h3>\n

                    \u7576\u5916\u90e8\u74b0\u5883\u6e05\u6670\u5f8c\uff0c\u8a55\u4f30\u7d44\u7e54\u7684\u5167\u90e8\u512a\u52e2\u8207\u52a3\u52e2\u3002\u554f\uff1a\u6211\u5011\u662f\u5426\u5177\u5099\u8cc7\u6e90\u4f86\u628a\u63e1\u6a5f\u6703\uff1f\u6211\u5011\u662f\u5426\u5177\u5099\u97cc\u6027\u4ee5\u61c9\u5c0d\u5a01\u8105\uff1f<\/p>\n

                    \u6b65\u9a5f4\uff1a\u5236\u5b9a\u6230\u7565\u884c\u52d5<\/h3>\n

                    \u6574\u5408\u767c\u73fe\u3002\u5982\u679c\u5b58\u5728\u6a5f\u6703\uff08\u4f86\u81eaPEST\/SWOT\uff09\u4e14\u5b58\u5728\u512a\u52e2\uff08\u5167\u90e8\uff09\uff0c\u5247\u5236\u5b9a\u7b56\u7565\u52a0\u4ee5\u5229\u7528\u3002\u5982\u679c\u5b58\u5728\u5a01\u8105\u4e14\u5b58\u5728\u5f31\u9ede\uff0c\u5247\u5236\u5b9a\u98a8\u96aa\u7de9\u89e3\u8a08\u5283\u3002<\/p>\n

                    \u73fe\u5be6\u61c9\u7528\u5834\u666f \ud83c\udfe2<\/h2>\n

                    \u70ba\u4e86\u660e\u78ba\u6bcf\u500b\u6846\u67b6\u7684\u5be6\u7528\u6027\uff0c\u8acb\u8003\u616e\u67d0\u4e9b\u5177\u9ad4\u7684\u5546\u696d\u60c5\u5883\uff0c\u5728\u9019\u4e9b\u60c5\u5883\u4e2d\uff0c\u67d0\u4e00\u6846\u67b6\u53ef\u80fd\u512a\u5148\u65bc\u53e6\u4e00\u500b\u3002<\/p>\n

                    \u60c5\u5883 A\uff1a\u65b0\u7522\u54c1\u7684\u5e02\u5834\u9032\u5165<\/h3>\n

                    \u5982\u679c\u4e00\u5bb6\u516c\u53f8\u8a08\u5283\u5728\u65b0\u570b\u5bb6\u63a8\u51fa\u7522\u54c1\uff0cPEST\u5206\u6790\u662f\u4e3b\u8981\u5de5\u5177\u3002\u516c\u53f8\u7684\u5167\u90e8\u80fd\u529b\u6b21\u65bc\u65b0\u570b\u5bb6\u7684\u5916\u90e8\u74b0\u5883\u3002\u5728\u64d4\u5fc3\u81ea\u8eab\u884c\u92b7\u9810\u7b97\u4e4b\u524d\uff0c\u5fc5\u9808\u5148\u4e86\u89e3\u7a05\u6cd5\u3001\u6587\u5316\u504f\u597d\u548c\u7d93\u6fdf\u7a69\u5b9a\u6027\u3002<\/p>\n

                    \u60c5\u5883 B\uff1a\u91cd\u6574\u8868\u73fe\u4e0d\u4f73\u7684\u90e8\u9580<\/h3>\n

                    \u5982\u679c\u67d0\u90e8\u9580\u8868\u73fe\u4e0d\u4f73\uff0cSWOT\u5206\u6790\u66f4\u70ba\u5408\u9069\u3002\u91cd\u9ede\u8f49\u5411\u5167\u90e8\u3002\u92b7\u552e\u70ba\u4f55\u4e0b\u6ed1\uff1f\u7522\u54c1\u662f\u5426\u904e\u6642\uff1f\u5718\u968a\u662f\u5426\u58eb\u6c23\u4f4e\u843d\uff1f\u96d6\u7136\u5916\u90e8\u5a01\u8105\u5b58\u5728\uff0c\u4f46\u4e3b\u8981\u7684\u8a3a\u65b7\u5de5\u5177\u5fc5\u9808\u91dd\u5c0d\u5c0e\u81f4\u8870\u9000\u7684\u5167\u90e8\u5f31\u9ede\u3002<\/p>\n

                    \u60c5\u5883 C\uff1a\u9577\u671f\u8cc7\u672c\u6295\u8cc7<\/h3>\n

                    \u5c0d\u65bc\u6c7a\u5b9a\u5efa\u9020\u4e00\u5ea7\u5c07\u904b\u71df20\u5e74\u7684\u65b0\u5de5\u5ee0\uff0cPEST\u5206\u6790\u81f3\u95dc\u91cd\u8981\u3002\u9577\u671f\u8996\u91ce\u4f7f\u5f97\u5b8f\u89c0\u74b0\u5883\u56e0\u7d20\uff08\u5982\u6c23\u5019\u8b8a\u9077\u653f\u7b56\u6216\u4eba\u53e3\u7d50\u69cb\u8b8a\u5316\uff09\u6bd4\u7576\u524d\u7684\u5167\u90e8\u512a\u52e2\u66f4\u5177\u91cd\u8981\u6027\u3002<\/p>\n

                    \u8cc7\u6599\u6536\u96c6\u8207\u7814\u7a76\u65b9\u6cd5 \ud83d\udd0d<\/h2>\n

                    \u57f7\u884c\u9019\u4e9b\u6846\u67b6\u9700\u8981\u6e96\u78ba\u7684\u8cc7\u6599\u3002\u4ee5\u4e0b\u662f\u4e0d\u4f9d\u8cf4\u5c08\u6709\u8edf\u9ad4\u5373\u53ef\u6536\u96c6\u8cc7\u8a0a\u7684\u53ef\u9760\u65b9\u6cd5\u3002<\/p>\n

                    1. \u539f\u59cb\u7814\u7a76<\/h3>\n

                    \u8207\u7522\u696d\u5c08\u5bb6\u3001\u5ba2\u6236\u548c\u54e1\u5de5\u9032\u884c\u8a2a\u8ac7\uff0c\u53ef\u63d0\u4f9b\u7368\u7279\u7684\u898b\u89e3\u3002\u554f\u5377\u8abf\u67e5\u53ef\u91cf\u5316\u793e\u6703\u8da8\u52e2\u8207\u5ba2\u6236\u6eff\u610f\u5ea6\u3002\u9019\u4e9b\u8cc7\u6599\u65b0\u9bae\u4e14\u91dd\u5c0d\u60a8\u7684\u5177\u9ad4\u60c5\u6cc1\u3002<\/p>\n

                    2. \u6b21\u7d1a\u7814\u7a76<\/h3>\n

                    \u5229\u7528\u653f\u5e9c\u51fa\u7248\u7269\u3001\u7522\u696d\u5831\u544a\u548c\u5b78\u8853\u671f\u520a\u3002\u4e2d\u592e\u9280\u884c\u767c\u5e03\u901a\u8ca8\u81a8\u8139\u6578\u64da\u3002\u8cbf\u6613\u5354\u6703\u767c\u5e03\u5e02\u5834\u6210\u9577\u9810\u6e2c\u3002\u9019\u4e9b\u4f86\u6e90\u63d0\u4f9b\u7d93\u904e\u9a57\u8b49\u7684\u5b8f\u89c0\u7d93\u6fdf\u8cc7\u6599\u3002<\/p>\n

                    3. \u7af6\u722d\u60c5\u52e2\u5206\u6790<\/h3>\n

                    \u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u5e74\u5ea6\u5831\u544a\u3001\u65b0\u805e\u7a3f\u548c\u516c\u958b\u7533\u5831\u6587\u4ef6\u3002\u9019\u6709\u52a9\u65bc\u8b58\u5225\u5176\u512a\u52e2\u8207\u5f31\u9ede\uff0c\u800c\u7121\u9700\u63a5\u89f8\u5176\u5167\u90e8\u8cc7\u6599\u3002<\/p>\n

                    4. \u8da8\u52e2\u5206\u6790<\/h3>\n

                    \u6aa2\u8996\u6b77\u53f2\u8cc7\u6599\u4ee5\u8b58\u5225\u6a21\u5f0f\u3002\u5982\u679c\u67d0\u793e\u6703\u8da8\u52e2\u5df2\u6301\u7e8c\u6210\u9577\u5341\u5e74\uff0c\u5f88\u53ef\u80fd\u6703\u6301\u7e8c\u4e0b\u53bb\u3002\u9019\u6709\u52a9\u65bc\u9810\u6e2c\u672a\u4f86\u7684\u6a5f\u6703\u3002<\/p>\n

                    \u6279\u5224\u8207\u9650\u5236 \u2696\ufe0f<\/h2>\n

                    \u96d6\u7136\u5177\u6709\u50f9\u503c\uff0c\u4f46\u9019\u5169\u7a2e\u6846\u67b6\u5747\u975e\u5b8c\u7f8e\u3002MBA\u5b78\u751f\u5fc5\u9808\u627f\u8a8d\u5176\u9650\u5236\uff0c\u4ee5\u63d0\u4f9b\u5e73\u8861\u7684\u6230\u7565\u8996\u89d2\u3002<\/p>\n

                    PEST\u7684\u9650\u5236<\/h3>\n
                      \n
                    • \u7f3a\u4e4f\u512a\u5148\u6392\u5e8f\uff1a<\/strong> PEST\u5217\u51fa\u56e0\u7d20\uff0c\u4f46\u672a\u6307\u51fa\u54ea\u4e9b\u6700\u70ba\u95dc\u9375\u3002\u4e00\u500b\u5fae\u5c0f\u7684\u653f\u6cbb\u8b8a\u52d5\u53ef\u80fd\u8207\u5de8\u5927\u7684\u7d93\u6fdf\u8b8a\u52d5\u4e26\u5217\u3002<\/li>\n
                    • \u975c\u614b\u6027\u8cea\uff1a<\/strong> \u8207SWOT\u4e00\u6a23\uff0c\u5b83\u50c5\u4ee3\u8868\u67d0\u4e00\u6642\u523b\u7684\u72c0\u614b\u3002<\/li>\n
                    • \u8907\u96dc\u6027\uff1a<\/strong> \u5728\u9ad8\u5ea6\u5168\u7403\u5316\u7684\u516c\u53f8\u4e2d\uff0c\u300c\u653f\u6cbb\u300d\u56e0\u7d20\u53ef\u80fd\u56e0\u5730\u5340\u800c\u7570\uff0c\u55ae\u4e00\u7684PEST\u5206\u6790\u53ef\u80fd\u4e0d\u5920\u5145\u5206\u3002<\/li>\n<\/ul>\n

                      SWOT\u7684\u9650\u5236<\/h3>\n
                        \n
                      • \u4e3b\u89c0\u6027\uff1a<\/strong> \u5224\u5b9a\u4ec0\u9ebc\u69cb\u6210\u512a\u52e2\u901a\u5e38\u5177\u6709\u4e3b\u89c0\u6027\u3002\u4e00\u4f4d\u7d93\u7406\u8a8d\u70ba\u662f\u512a\u52e2\u7684\u6771\u897f\uff0c\u53e6\u4e00\u4f4d\u7d93\u7406\u53ef\u80fd\u8996\u70ba\u5f31\u9ede\u3002<\/li>\n
                      • \u7f3a\u4e4f\u53ef\u57f7\u884c\u7684\u7b56\u7565\uff1a<\/strong> SWOT \u53ef\u4ee5\u8b58\u5225\u73fe\u72c0\uff0c\u4f46\u4e0d\u6703\u63d0\u4f9b\u89e3\u6c7a\u65b9\u6848\u3002\u5fc5\u9808\u9032\u4e00\u6b65\u9032\u884c\u6230\u7565\u898f\u5283\uff0c\u624d\u80fd\u767c\u63ee\u5be6\u969b\u4f5c\u7528\u3002<\/li>\n
                      • \u904e\u5ea6\u7c21\u5316\uff1a<\/strong> \u5c07\u8907\u96dc\u7684\u5546\u696d\u52d5\u614b\u7c21\u5316\u70ba\u56db\u500b\u8c61\u9650\uff0c\u53ef\u80fd\u6703\u63a9\u84cb\u7d30\u7bc0\u8207\u8907\u96dc\u6027\u3002<\/li>\n<\/ul>\n

                        \u6230\u7565\u6210\u529f\u4e4b\u6700\u7d42\u8003\u91cf \ud83c\udfaf<\/h2>\n

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                        \u5c0d MBA \u5b78\u751f\u800c\u8a00\uff0c\u50f9\u503c\u4e0d\u50c5\u5728\u65bc\u7d50\u679c\uff0c\u66f4\u5728\u65bc\u904e\u7a0b\u3002\u5c07\u5167\u90e8\u80fd\u529b\u8207\u5916\u90e8\u9650\u5236\u5206\u96e2\u7684\u7d00\u5f8b\uff0c\u80fd\u5f37\u8feb\u601d\u7dad\u6e05\u6670\uff0c\u9019\u5c0d\u9818\u5c0e\u529b\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u56b4\u8b39\u61c9\u7528\u9019\u4e9b\u6846\u67b6\u4e26\u907f\u514d\u5e38\u898b\u9677\u9631\uff0c\u4f60\u5c07\u80fd\u767c\u5c55\u51fa\u5177\u97cc\u6027\u3001\u6578\u64da\u9a45\u52d5\u4e14\u53ef\u57f7\u884c\u7684\u7b56\u7565\u3002<\/p>\n

                        \u8acb\u8a18\u4f4f\uff0c\u6230\u7565\u662f\u4e00\u500b\u6301\u7e8c\u5faa\u74b0\u3002\u96a8\u8457\u74b0\u5883\u8b8a\u5316\uff0c\u4f60\u7684\u5206\u6790\u4e5f\u5fc5\u9808\u8ddf\u9032\u3002\u5b9a\u671f\u56de\u9867\u9019\u4e9b\u6846\u67b6\uff0c\u4ee5\u78ba\u4fdd\u7d44\u7e54\u59cb\u7d42\u8207\u5e02\u5834\u73fe\u5be6\u4fdd\u6301\u4e00\u81f4\u3002\u9019\u7a2e\u8fed\u4ee3\u65b9\u6cd5\uff0c\u6b63\u662f\u7406\u8ad6\u7df4\u7fd2\u8207\u5be6\u7528\u5546\u696d\u5de5\u5177\u4e4b\u9593\u7684\u5340\u5225\u3002<\/p>\n

                        \u5411\u5229\u76ca\u76f8\u95dc\u8005\u5448\u73fe\u9019\u4e9b\u767c\u73fe\u6642\uff0c\u61c9\u8457\u91cd\u65bc\u5176\u5f71\u97ff\u3002\u4e0d\u8981\u50c5\u50c5\u5217\u51fa\u56e0\u7d20\uff1b\u8981\u89e3\u91cb\u5b83\u5011\u5c0d\u7d44\u7e54\u672a\u4f86\u7684\u610f\u7fa9\u3002\u5c07\u5b8f\u89c0\u74b0\u5883\u8207\u5fae\u89c0\u80fd\u529b\u4e4b\u9593\u7684\u95dc\u806f\u4e32\u9023\u8d77\u4f86\u3002\u6b63\u662f\u5728\u9019\u7a2e\u6574\u5408\u4e2d\uff0c\u771f\u6b63\u7684\u6230\u7565\u50f9\u503c\u624d\u5f97\u4ee5\u7522\u751f\u3002<\/p>\n

                        \u6700\u7d42\u76ee\u6a19\u662f\u505a\u51fa\u6709\u6839\u64da\u7684\u6c7a\u7b56\u3002\u7121\u8ad6\u4f60\u662f\u5728\u8a55\u4f30\u5e02\u5834\u9032\u5165\uff0c\u9084\u662f\u91cd\u7d44\u90e8\u9580\uff0c\u9019\u4e9b\u5de5\u5177\u90fd\u80fd\u63d0\u4f9b\u61c9\u5c0d\u8907\u96dc\u6027\u7684\u7d50\u69cb\u3002\u52d9\u5fc5\u7cbe\u6e96\u4f7f\u7528\uff0c\u9a57\u8b49\u4f60\u7684\u6578\u64da\uff0c\u4e26\u4fdd\u6301\u958b\u653e\u614b\u5ea6\uff0c\u96a8\u8457\u65b0\u8cc7\u8a0a\u7684\u51fa\u73fe\uff0c\u96a8\u6642\u66f4\u65b0\u4f60\u7684\u5047\u8a2d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

                        \u6230\u7565\u898f\u5283\u69cb\u6210\u4e86\u73fe\u4ee3\u4f01\u696d\u7ba1\u7406\u7684\u57fa\u77f3\u3002\u5c0d\u65bcMBA\u5b78\u751f\u8207\u65b0\u8208\u9818\u5c0e\u8005…<\/p>\n","protected":false},"author":1,"featured_media":1602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"PEST \u8207 SWOT \u5206\u6790\uff1aMBA \u6230\u7565\u6307\u5357 \ud83c\udf93","_yoast_wpseo_metadesc":"\u70ba MBA \u5b78\u751f\u6bd4\u8f03 PEST \u8207 SWOT \u5206\u6790\u3002\u5b78\u7fd2\u5dee\u7570\u3001\u907f\u958b\u9677\u9631\uff0c\u4e26\u5728\u7121\u5197\u9918\u5167\u5bb9\u7684\u60c5\u6cc1\u4e0b\u638c\u63e1\u6230\u7565\u898f\u5283\u3002","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[77],"tags":[82,87],"class_list":["post-1601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-pest-analysis"],"yoast_head":"\nPEST \u8207 SWOT \u5206\u6790\uff1aMBA \u6230\u7565\u6307\u5357 \ud83c\udf93<\/title>\n<meta name=\"description\" content=\"\u70ba MBA \u5b78\u751f\u6bd4\u8f03 PEST \u8207 SWOT \u5206\u6790\u3002\u5b78\u7fd2\u5dee\u7570\u3001\u907f\u958b\u9677\u9631\uff0c\u4e26\u5728\u7121\u5197\u9918\u5167\u5bb9\u7684\u60c5\u6cc1\u4e0b\u638c\u63e1\u6230\u7565\u898f\u5283\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.go-diagram.com\/tw\/pest-analysis-vs-swot-mba-guide\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PEST \u8207 SWOT \u5206\u6790\uff1aMBA \u6230\u7565\u6307\u5357 \ud83c\udf93\" \/>\n<meta property=\"og:description\" content=\"\u70ba MBA \u5b78\u751f\u6bd4\u8f03 PEST \u8207 SWOT \u5206\u6790\u3002\u5b78\u7fd2\u5dee\u7570\u3001\u907f\u958b\u9677\u9631\uff0c\u4e26\u5728\u7121\u5197\u9918\u5167\u5bb9\u7684\u60c5\u6cc1\u4e0b\u638c\u63e1\u6230\u7565\u898f\u5283\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.go-diagram.com\/tw\/pest-analysis-vs-swot-mba-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Go Diagram Traditional Chinese - 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