{"id":1705,"date":"2026-03-26T13:18:03","date_gmt":"2026-03-26T13:18:03","guid":{"rendered":"https:\/\/www.go-diagram.com\/vi\/how-to-execute-pest-analysis-international-business-strategy\/"},"modified":"2026-03-26T13:18:03","modified_gmt":"2026-03-26T13:18:03","slug":"how-to-execute-pest-analysis-international-business-strategy","status":"publish","type":"post","link":"https:\/\/www.go-diagram.com\/vi\/how-to-execute-pest-analysis-international-business-strategy\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a b\u1ea1n: H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc"},"content":{"rendered":"

M\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m \u1edf n\u01a1i kh\u00e1c; m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u1ee9c t\u1ea1p c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i. Ph\u00e2n t\u00edch PEST v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng khung kh\u1ed5 \u0111\u00e1ng tin c\u1eady nh\u1ea5t \u0111\u1ec3 b\u1ea3n \u0111\u1ed3 h\u00f3a nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y. \u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf, vi\u1ec7c hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7 l\u00e0 \u0111i\u1ec1u then ch\u1ed1t. H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 nguy c\u01a1 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c sai ho\u1eb7c \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng r\u00e0o c\u1ea3n quy \u0111\u1ecbnh kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 t\u1eebng kh\u00eda c\u1ea1nh v\u1edbi tr\u1ecdng t\u00e2m v\u00e0o ho\u1ea1t \u0111\u1ed9ng xuy\u00ean bi\u00ean gi\u1edbi, \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1eefng ch\u1eafc thay v\u00ec gi\u1ea3 \u0111\u1ecbnh. H\u00e3y b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

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\"Marker-style<\/figure>\n<\/div>\n

1. Hi\u1ec3u r\u00f5 khung kh\u1ed5 cho c\u00e1c th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \ud83e\udded<\/h2>\n

PEST l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7. M\u1eb7c d\u00f9 c\u1ee5m t\u1eeb n\u00e0y quen thu\u1ed9c, nh\u01b0ng c\u00e1ch \u00e1p d\u1ee5ng s\u1ebd thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 khi chuy\u1ec3n t\u1eeb b\u1ed1i c\u1ea3nh n\u1ed9i \u0111\u1ecba sang qu\u1ed1c t\u1ebf. Trong b\u1ed1i c\u1ea3nh \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c quy \u0111\u1ecbnh v\u00e0 v\u0103n h\u00f3a th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh. Tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u, ch\u00fang l\u1ea1i mang t\u00ednh \u0111\u1ed9ng v\u00e0 ph\u00e2n m\u1ea3nh.<\/p>\n

    \n
  • Ch\u00ednh tr\u1ecb:<\/strong> Li\u00ean quan \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh ph\u1ee7, thu\u1ebf quan th\u01b0\u01a1ng m\u1ea1i v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed1i ngo\u1ea1i.<\/li>\n
  • Kinh t\u1ebf:<\/strong> Bao g\u1ed3m t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, l\u1ea1m ph\u00e1t v\u00e0 chi ph\u00ed lao \u0111\u1ed9ng tr\u00ean c\u00e1c bi\u00ean gi\u1edbi.<\/li>\n
  • X\u00e3 h\u1ed9i:<\/strong> Li\u00ean quan \u0111\u1ebfn c\u00e1c chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a, d\u00e2n s\u1ed1 h\u1ecdc v\u00e0 r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef.<\/li>\n
  • C\u00f4ng ngh\u1ec7:<\/strong> Bao g\u1ed3m c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 c\u00e1c lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/li>\n<\/ul>\n

    Khi l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n qu\u1ed1c t\u1ebf, b\u1ea1n ph\u1ea3i coi m\u1ed7i qu\u1ed1c gia nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i ri\u00eang bi\u1ec7t. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u1edf khu v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i \u1edf khu v\u1ef1c kh\u00e1c do nh\u1eefng y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 n\u00e0y.<\/p>\n

    2. Y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb: \u0110i\u1ec1u h\u01b0\u1edbng s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 quy \u0111\u1ecbnh \u2696\ufe0f<\/h2>\n

    C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb quy \u0111\u1ecbnh c\u00e1c quy t\u1eafc tham gia. Trong kinh doanh qu\u1ed1c t\u1ebf, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u00f3m r\u1ee7i ro cao nh\u1ea5t. B\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 m\u1ee9c \u0111\u1ed9 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u1ee7a nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u00e1ch.<\/p>\n

    C\u00e1c l\u0129nh v\u1ef1c ch\u00ednh c\u1ea7n \u0111i\u1ec1u tra<\/h3>\n
      \n
    • S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh ph\u1ee7:<\/strong> Li\u1ec7u ch\u1ebf \u0111\u1ed9 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i s\u1edbm kh\u00f4ng? Nh\u1eefng cu\u1ed9c b\u1ea7u c\u1eed th\u01b0\u1eddng xuy\u00ean ho\u1eb7c \u0111\u1ea3o ch\u00ednh c\u00f3 th\u1ec3 l\u00e0m gi\u00e1n \u0111o\u1ea1n li\u00ean t\u1ee5c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n
    • Quy \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i:<\/strong> C\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf nh\u1eadp kh\u1ea9u\/xu\u1ea5t kh\u1ea9u kh\u00f4ng? H\u00e3y t\u00ecm ki\u1ebfm c\u00e1c h\u1ea1n ng\u1ea1ch, l\u1ec7nh c\u1ea5m v\u1eadn ho\u1eb7c c\u00e1c bi\u1ec7n ph\u00e1p tr\u1eebng ph\u1ea1t.<\/li>\n
    • Ch\u00ednh s\u00e1ch thu\u1ebf:<\/strong> Hi\u1ec3u r\u00f5 t\u1ef7 l\u1ec7 thu\u1ebf doanh nghi\u1ec7p, thu\u1ebf kh\u1ea5u tr\u1eeb tr\u00ean c\u1ed5 t\u1ee9c v\u00e0 c\u1ea5u tr\u00fac thu\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng.<\/li>\n
    • Ch\u1ec9 s\u1ed1 tham nh\u0169ng:<\/strong> Tham nh\u0169ng cao c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 r\u1ee7i ro ph\u00e1p l\u00fd.<\/li>\n
    • Lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7:<\/strong> C\u00e1c b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 b\u1ea3n quy\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c thi nghi\u00eam ng\u1eb7t \u0111\u1ebfn m\u1ee9c n\u00e0o t\u1ea1i khu v\u1ef1c m\u1ee5c ti\u00eau?<\/li>\n<\/ul>\n

      \u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n<\/h3>\n

      Khi \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, h\u00e3y t\u1ea1o ma tr\u1eadn r\u1ee7i ro. G\u00e1n \u0111i\u1ec3m d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a r\u1ee7i ro ch\u00ednh tr\u1ecb. V\u00ed d\u1ee5, m\u1ed9t qu\u1ed1c gia c\u00f3 n\u1ec1n d\u00e2n ch\u1ee7 v\u1eefng m\u1ea1nh v\u00e0 c\u00e1c th\u1ecfa thu\u1eadn th\u01b0\u01a1ng m\u1ea1i \u1ed5n \u0111\u1ecbnh s\u1ebd c\u00f3 \u0111i\u1ec3m r\u1ee7i ro th\u1ea5p h\u01a1n so v\u1edbi m\u1ed9t qu\u1ed1c gia c\u00f3 ch\u00ednh s\u00e1ch b\u1ea5t \u1ed5n.<\/p>\n\n\n\n\n\n\n\n
      Y\u1ebfu t\u1ed1<\/th>\nCh\u1ec9 s\u1ed1 r\u1ee7i ro th\u1ea5p<\/th>\nCh\u1ec9 s\u1ed1 r\u1ee7i ro cao<\/th>\n<\/tr>\n<\/thead>\n
      S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh ph\u1ee7<\/td>\nCh\u00ednh quy\u1ec1n c\u1ea7m quy\u1ec1n l\u00e2u n\u0103m, chuy\u1ec3n giao h\u00f2a b\u00ecnh<\/td>\nB\u1ea7u c\u1eed th\u01b0\u1eddng xuy\u00ean, l\u1ecbch s\u1eed b\u1ea5t \u1ed5n<\/td>\n<\/tr>\n
      R\u00e0o c\u1ea3n th\u01b0\u01a1ng m\u1ea1i<\/td>\nC\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do, thu\u1ebf quan th\u1ea5p<\/td>\nCh\u00ednh s\u00e1ch b\u1ea3o h\u1ed9, thu\u1ebf quan cao<\/td>\n<\/tr>\n
      Th\u1ef1c thi ph\u00e1p lu\u1eadt<\/td>\nT\u00f2a \u00e1n \u0111\u1ed9c l\u1eadp, minh b\u1ea1ch<\/td>\nT\u00f2a \u00e1n tham nh\u0169ng, ph\u00e1n quy\u1ebft t\u00f9y ti\u1ec7n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Xem x\u00e9t m\u1ed1i quan h\u1ec7 \u0111\u1ecba ch\u00ednh tr\u1ecb gi\u1eefa qu\u1ed1c gia g\u1ed1c c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Nh\u1eefng c\u0103ng th\u1eb3ng ngo\u1ea1i giao c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t v\u1ec1 y\u00eau c\u1ea7u th\u1ecb th\u1ef1c cho nh\u00e2n vi\u00ean ho\u1eb7c c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 d\u00f2ng v\u1ed1n.<\/p>\n

      3. Y\u1ebfu t\u1ed1 kinh t\u1ebf: \u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi t\u00e0i ch\u00ednh \ud83d\udcb0<\/h2>\n

      C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf quy\u1ebft \u0111\u1ecbnh vi\u1ec7c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 thi v\u1ec1 t\u00e0i ch\u00ednh t\u1ea1i m\u1ed9t khu v\u1ef1c m\u1edbi hay kh\u00f4ng. B\u1ea1n c\u1ea7n \u0111i xa h\u01a1n c\u00e1c con s\u1ed1 GDP \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 hi\u1ec3u r\u00f5 s\u1ee9c mua v\u00e0 c\u1ea5u tr\u00fac chi ph\u00ed.<\/p>\n

      C\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf quan tr\u1ecdng<\/h3>\n
        \n
      • T\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i:<\/strong>Bi\u1ebfn \u0111\u1ed9ng c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t h\u1ebft bi\u00ean l\u1ee3i nhu\u1eadn. \u0110\u1ed3ng ti\u1ec1n \u0111\u01b0\u1ee3c neo hay th\u1ea3 n\u1ed5i?<\/li>\n
      • T\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t:<\/strong>L\u1ea1m ph\u00e1t cao l\u00e0m suy gi\u1ea3m s\u1ee9c mua v\u00e0 l\u00e0m t\u0103ng chi ph\u00ed \u0111\u1ea7u v\u00e0o.<\/li>\n
      • L\u00e3i su\u1ea5t:<\/strong>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed vay v\u1ed1n \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
      • Chi ph\u00ed lao \u0111\u1ed9ng:<\/strong>So s\u00e1nh m\u1ee9c l\u01b0\u01a1ng v\u1edbi n\u0103ng su\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn k\u1ef9 n\u0103ng.<\/li>\n
      • Thu nh\u1eadp kh\u1ea3 d\u1ee5ng:<\/strong>D\u00e2n s\u1ed1 c\u00f3 \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li>\n<\/ul>\n

        Nh\u1eefng n\u00e9t \u0111\u1eb7c th\u00f9 kinh t\u1ebf khu v\u1ef1c<\/h3>\n

        C\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n th\u01b0\u1eddng c\u00f3 chi ph\u00ed lao \u0111\u1ed9ng cao nh\u01b0ng t\u1ef7 gi\u00e1 \u1ed5n \u0111\u1ecbnh. C\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 cung c\u1ea5p chi ph\u00ed th\u1ea5p h\u01a1n nh\u01b0ng ti\u1ec1m \u1ea9n r\u1ee7i ro l\u1ea1m ph\u00e1t cao h\u01a1n. B\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh ch\u1ec9 s\u1ed1 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n

          \n
        • \u0110\u1ed1i v\u1edbi d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed:<\/strong>T\u00ecm ki\u1ebfm c\u00e1c khu v\u1ef1c c\u00f3 chi ph\u00ed lao \u0111\u1ed9ng th\u1ea5p v\u00e0 \u01b0u \u0111\u00e3i thu\u1ebf thu\u1eadn l\u1ee3i.<\/li>\n
        • \u0110\u1ed1i v\u1edbi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng GDP cao v\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u \u0111ang gia t\u0103ng.<\/li>\n
        • V\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh:<\/strong>\u01afu ti\u00ean c\u00e1c n\u1ec1n kinh t\u1ebf c\u00f3 l\u1ea1m ph\u00e1t th\u1ea5p v\u00e0 d\u1ef1 tr\u1eef ti\u1ec1n t\u1ec7 m\u1ea1nh.<\/li>\n<\/ul>\n

          Vi\u1ec7c hi\u1ec3u r\u00f5 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ng\u00e2n h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n l\u1ee3i nhu\u1eadn v\u1ec1 n\u01b0\u1edbc m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng kh\u00f4ng? C\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf g\u00ec \u0111\u1ed1i v\u1edbi vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i t\u1ec7 kh\u00f4ng? Nh\u1eefng chi ti\u1ebft v\u1eadn h\u00e0nh n\u00e0y th\u01b0\u1eddng tr\u1edf th\u00e0nh \u0111i\u1ec3m ngh\u1ebdn trong qu\u00e1 tr\u00ecnh sau n\u00e0y.<\/p>\n

          4. Y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i: V\u0103n h\u00f3a v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc \ud83e\uddd1\u200d\ud83e\udd1d\u200d\ud83e\uddd1<\/h2>\n

          C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i th\u01b0\u1eddng l\u00e0 kh\u00eda c\u1ea1nh b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf. M\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng trong n\u01b0\u1edbc c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i \u1edf n\u01b0\u1edbc ngo\u00e0i n\u1ebfu n\u00f3 m\u00e2u thu\u1eabn v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb hay th\u00f3i quen \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

          Ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n
            \n
          • T\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1:<\/strong>Th\u1ecb tr\u01b0\u1eddng \u0111ang m\u1edf r\u1ed9ng hay thu h\u1eb9p?<\/li>\n
          • Ph\u00e2n b\u1ed1 \u0111\u1ed9 tu\u1ed5i:<\/strong>M\u1ed9t d\u00e2n s\u1ed1 tr\u1ebb c\u00f3 th\u1ec3 \u01b0a chu\u1ed9ng c\u00e1c gi\u1ea3i ph\u00e1p s\u1ed1 h\u00f3a, trong khi d\u00e2n s\u1ed1 l\u1edbn tu\u1ed5i h\u01a1n c\u00f3 th\u1ec3 \u01b0a th\u00edch c\u00e1c m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 truy\u1ec1n th\u1ed1ng.<\/li>\n
          • \u0110\u00f4 th\u1ecb h\u00f3a:<\/strong>T\u1ef7 l\u1ec7 \u0111\u00f4 th\u1ecb h\u00f3a cao cho th\u1ea5y vi\u1ec7c logistics v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n<\/ul>\n

            C\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a<\/h3>\n

            Ng\u00f4n ng\u1eef l\u00e0 r\u00e0o c\u1ea3n \u0111\u1ea7u ti\u00ean. Ngo\u00e0i vi\u1ec7c d\u1ecbch thu\u1eadt, h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c th\u00edch \u1ee9ng v\u0103n h\u00f3a. Ti\u1ebfng n\u00f3i \u0111\u00f9a, m\u00e0u s\u1eafc v\u00e0 h\u00ecnh \u1ea3nh mang nh\u1eefng \u00fd ngh\u0129a kh\u00e1c nhau \u1edf c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau.<\/p>\n

              \n
            • Phong c\u00e1ch giao ti\u1ebfp:<\/strong>M\u1ed9t s\u1ed1 n\u1ec1n v\u0103n h\u00f3a coi tr\u1ecdng s\u1ef1 th\u1eb3ng th\u1eafn, trong khi nh\u1eefng n\u1ec1n v\u0103n h\u00f3a kh\u00e1c \u01b0a th\u00edch giao ti\u1ebfp gi\u00e1n ti\u1ebfp.<\/li>\n
            • Th\u00f3i quen t\u00f4n gi\u00e1o:<\/strong>C\u00e1c ng\u00e0y l\u1ec5 v\u00e0 h\u1ea1n ch\u1ebf v\u1ec1 ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u1ecbch tr\u00ecnh marketing.<\/li>\n
            • Tinh th\u1ea7n l\u00e0m vi\u1ec7c:<\/strong>Hi\u1ec3u r\u00f5 k\u1ef3 v\u1ecdng \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 gi\u1edd l\u00e0m vi\u1ec7c, ng\u00e0y cu\u1ed1i tu\u1ea7n v\u00e0 th\u1ee9 b\u1eadc l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1.<\/li>\n
            • H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong>Con ng\u01b0\u1eddi mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd c\u00f3 \u01b0a th\u00edch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn hay t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng? H\u1ecd coi tr\u1ecdng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u hay gi\u00e1 c\u1ea3?<\/li>\n<\/ul>\n\n\n\n\n\n\n\n
              Y\u1ebfu t\u1ed1 v\u0103n h\u00f3a<\/th>\nC\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra<\/th>\n\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n
              Ng\u00f4n ng\u1eef<\/td>\nTi\u1ebfng Anh c\u00f3 \u0111\u01b0\u1ee3c n\u00f3i r\u1ed9ng r\u00e3i hay c\u1ea7n s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng?<\/td>\nPh\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing cho d\u1ecbch thu\u1eadt<\/td>\n<\/tr>\n
              Gi\u00e1 tr\u1ecb<\/td>\nCh\u1ee7 ngh\u0129a c\u00e1 nh\u00e2n hay ch\u1ee7 ngh\u0129a t\u1eadp th\u1ec3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean?<\/td>\nC\u1ea5u tr\u00fac \u0111\u1ed9i nh\u00f3m v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb<\/td>\n<\/tr>\n
              Nh\u1eadn th\u1ee9c v\u1ec1 th\u1eddi gian<\/td>\nTh\u1eddi gian \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn theo c\u00e1ch tuy\u1ebfn t\u00ednh hay linh ho\u1ea1t?<\/td>\nL\u00ean l\u1ecbch v\u00e0 qu\u1ea3n l\u00fd th\u1eddi h\u1ea1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              Tham gia c\u00e1c nh\u00f3m t\u1eadp trung v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 b\u01b0\u1edbc \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 x\u00e1c minh c\u00e1c gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc khi ra m\u1eaft. D\u1ef1a ho\u00e0n to\u00e0n v\u00e0o d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u00e0 m\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn.<\/p>\n

              5. Y\u1ebfu t\u1ed1 C\u00f4ng ngh\u1ec7: C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 S\u00e1ng t\u1ea1o \ud83d\udcf1<\/h2>\n

              C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 x\u00e1c \u0111\u1ecbnh c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 ti\u00eau th\u1ee5. Trong m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf, kho\u1ea3ng tr\u1ed1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f3 th\u1ec3 l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t.<\/p>\n

              \u0110\u00e1nh gi\u00e1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng<\/h3>\n
                \n
              • M\u1ee9c \u0111\u1ed9 bao ph\u1ee7 internet:<\/strong>Li\u1ec7u k\u1ebft n\u1ed1i t\u1ed1c \u0111\u1ed9 cao c\u00f3 s\u1eb5n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li>\n
              • M\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng:<\/strong>\u1ede m\u1ed9t s\u1ed1 khu v\u1ef1c, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 thi\u1ebft b\u1ecb ch\u00ednh \u0111\u1ec3 truy c\u1eadp internet.<\/li>\n
              • M\u1ea1ng l\u01b0\u1edbi h\u1eadu c\u1ea7n:<\/strong>H\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n v\u00e0 giao h\u00e0ng c\u00f3 \u0111\u1ed9 tin c\u1eady nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
              • \u0110\u1ed9 \u1ed5n \u0111\u1ecbnh ngu\u1ed3n \u0111i\u1ec7n:<\/strong>Li\u1ec7u c\u00f3 th\u01b0\u1eddng xuy\u00ean m\u1ea5t \u0111i\u1ec7n khi\u1ebfn c\u1ea7n \u0111\u1ebfn m\u00e1y ph\u00e1t \u0111i\u1ec7n d\u1ef1 ph\u00f2ng kh\u00f4ng?<\/li>\n<\/ul>\n

                M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 quy \u0111\u1ecbnh<\/h3>\n

                C\u00e1c lu\u1eadt c\u00f4ng ngh\u1ec7 kh\u00e1c nhau r\u1ea5t nhi\u1ec1u. Ch\u1ee7 quy\u1ec1n d\u1eef li\u1ec7u l\u00e0 m\u1ed1i quan t\u00e2m l\u1edbn. M\u1ed9t s\u1ed1 qu\u1ed1c gia y\u00eau c\u1ea7u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng trong bi\u00ean gi\u1edbi c\u1ee7a h\u1ecd.<\/p>\n

                  \n
                • B\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/strong>Khu v\u1ef1c n\u00e0y c\u00f3 quy \u0111\u1ecbnh t\u01b0\u01a1ng t\u1ef1 GDPR kh\u00f4ng?<\/li>\n
                • Lu\u1eadt an ninh m\u1ea1ng:<\/strong>Y\u00eau c\u1ea7u b\u00e1o c\u00e1o \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 c\u1ed1 l\u00e0 g\u00ec?<\/li>\n
                • C\u1ea5m c\u00f4ng ngh\u1ec7:<\/strong>Li\u1ec7u m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 n\u01b0\u1edbc ngo\u00e0i c\u00f3 b\u1ecb h\u1ea1n ch\u1ebf ho\u1eb7c c\u1ea5m kh\u00f4ng?<\/li>\n<\/ul>\n

                  N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y, h\u00e3y x\u00e1c minh \u0111\u1ed9 tr\u1ec5 v\u00e0 kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng c\u1ee7a m\u00e1y ch\u1ee7 t\u1ea1i khu v\u1ef1c m\u1ee5c ti\u00eau. N\u1ebfu b\u1ea1n \u0111ang b\u00e1n thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng, h\u00e3y c\u00e2n nh\u1eafc ti\u00eau chu\u1ea9n \u0111i\u1ec7n \u00e1p v\u00e0 lo\u1ea1i \u1ed5 c\u1eafm.<\/p>\n

                  6. Chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u \ud83d\udd0d<\/h2>\n

                  Thu th\u1eadp th\u00f4ng tin ch\u00ednh x\u00e1c l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ed9t ph\u00e2n t\u00edch h\u1ee3p l\u1ec7. B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n

                  Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p<\/h3>\n
                    \n
                  • Ph\u1ecfng v\u1ea5n chuy\u00ean gia:<\/strong>Tham kh\u1ea3o \u00fd ki\u1ebfn c\u00e1c chuy\u00ean gia ho\u1eb7c c\u1ed1 v\u1ea5n ng\u00e0nh \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
                  • Kh\u1ea3o s\u00e1t:<\/strong>Thu th\u1eadp ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n
                  • Th\u0103m quan th\u1ef1c \u0111\u1ecba:<\/strong>Quan s\u00e1t th\u1ef1c t\u1ebf v\u1ec1 m\u00f4i tr\u01b0\u1eddng b\u00e1n l\u1ebb v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng.<\/li>\n<\/ul>\n

                    Ngu\u1ed3n nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p<\/h3>\n
                      \n
                    • B\u00e1o c\u00e1o ch\u00ednh ph\u1ee7:<\/strong>D\u1eef li\u1ec7u \u0111i\u1ec1u tra d\u00e2n s\u1ed1, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i v\u00e0 tri\u1ec3n v\u1ecdng kinh t\u1ebf.<\/li>\n
                    • C\u00e1c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf:<\/strong>Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi, Qu\u1ef9 Ti\u1ec1n t\u1ec7 Qu\u1ed1c t\u1ebf v\u00e0 Li\u00ean H\u1ee3p Qu\u1ed1c cung c\u1ea5p d\u1eef li\u1ec7u chu\u1ea9n h\u00f3a.<\/li>\n
                    • Hi\u1ec7p h\u1ed9i ng\u00e0nh ngh\u1ec1:<\/strong>C\u00e1c ph\u00f2ng th\u01b0\u01a1ng m\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng th\u01b0\u1eddng c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/li>\n
                    • Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tin t\u1ee9c:<\/strong>Theo d\u00f5i tin t\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i quy \u0111\u1ecbnh m\u1edbi n\u1ed5i.<\/li>\n<\/ul>\n

                      Tr\u00e1nh ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t ngu\u1ed3n duy nh\u1ea5t. So s\u00e1nh c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t b\u00e1o c\u00e1o ch\u00ednh ph\u1ee7 cho r\u1eb1ng t\u0103ng tr\u01b0\u1edfng cao, h\u00e3y ki\u1ec3m tra xem c\u00e1c chuy\u00ean gia khu v\u1ef1c t\u01b0 nh\u00e2n c\u00f3 \u0111\u1ed3ng \u00fd hay kh\u00f4ng.<\/p>\n

                      7. T\u1ed5ng h\u1ee3p k\u1ebft qu\u1ea3 th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c \ud83d\udcdd<\/h2>\n

                      Sau khi thu th\u1eadp d\u1eef li\u1ec7u, giai \u0111o\u1ea1n ph\u00e2n t\u00edch s\u1ebd b\u1eaft \u0111\u1ea7u. B\u1ea1n c\u1ea7n chuy\u1ec3n k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh kh\u1ea3 thi.<\/p>\n

                      X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/h3>\n
                        \n
                      • C\u01a1 h\u1ed9i:<\/strong>T\u00ecm ki\u1ebfm kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01a1i c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng y\u1ebfu.<\/li>\n
                      • Th\u00e1ch th\u1ee9c:<\/strong>Nh\u1eadn di\u1ec7n nh\u1eefng thay \u0111\u1ed5i quy \u0111\u1ecbnh c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

                        C\u00e1c t\u00ecnh hu\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

                        X\u00e2y d\u1ef1ng c\u00e1c t\u00ecnh hu\u1ed1ng d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu t\u1ef7 gi\u00e1 ti\u1ec1n t\u1ec7 gi\u1ea3m 10%? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu m\u1ed9t hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i m\u1edbi \u0111\u01b0\u1ee3c k\u00fd k\u1ebft?<\/p>\n

                          \n
                        • T\u00ecnh hu\u1ed1ng t\u1ed1t nh\u1ea5t:<\/strong>C\u00e1c quy \u0111\u1ecbnh thu\u1eadn l\u1ee3i v\u00e0 nhu c\u1ea7u m\u1ea1nh m\u1ebd.<\/li>\n
                        • T\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t:<\/strong>Suy tho\u00e1i kinh t\u1ebf v\u00e0 b\u1ea5t \u1ed5n ch\u00ednh tr\u1ecb.<\/li>\n
                        • T\u00ecnh hu\u1ed1ng kh\u1ea3 d\u0129 nh\u1ea5t:<\/strong>M\u1ed9t d\u1ef1 b\u00e1o c\u00e2n b\u1eb1ng d\u1ef1a tr\u00ean xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n

                          S\u1eed d\u1ee5ng ph\u00e2n t\u00edch n\u00e0y \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u01b0\u01a1ng th\u1ee9c th\u00e2m nh\u1eadp. M\u1ed9t m\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb r\u1ee7i ro cao c\u00f3 th\u1ec3 g\u1ee3i \u00fd m\u1ed9t li\u00ean doanh v\u1edbi \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng thay v\u00ec m\u1ed9t c\u00f4ng ty con ho\u00e0n to\u00e0n thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a b\u1ea1n.<\/p>\n

                          8. Tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t \ud83d\udd04<\/h2>\n

                          Ph\u00e2n t\u00edch PEST kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i t\u1eadp m\u1ed9t l\u1ea7n. B\u1ed1i c\u1ea3nh qu\u1ed1c t\u1ebf thay \u0111\u1ed5i nhanh ch\u00f3ng. B\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 gi\u00e1m s\u00e1t c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y li\u00ean t\u1ee5c.<\/p>\n

                          Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t<\/h3>\n
                            \n
                          • Ch\u1ec9 s\u1ed1 ch\u00ednh:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ea7n theo d\u00f5i, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i ho\u1eb7c ng\u00e0y b\u1ea7u c\u1eed.<\/li>\n
                          • H\u1ec7 th\u1ed1ng c\u1ea3nh b\u00e1o:<\/strong>\u0110\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin ho\u1eb7c thi\u1ebft l\u1eadp th\u00f4ng b\u00e1o tin t\u1ee9c cho c\u00e1c qu\u1ed1c gia m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n
                          • \u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3:<\/strong>L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u PEST theo qu\u00fd.<\/li>\n<\/ul>\n

                            Th\u00edch \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

                            N\u1ebfu x\u1ea3y ra thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee9c thu\u1ebf m\u1edbi, b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c. T\u00ednh linh ho\u1ea1t l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf.<\/p>\n

                              \n
                            • \u0110i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 n\u1ebfu t\u1ef7 gi\u00e1 bi\u1ebfn \u0111\u1ed9ng.<\/li>\n
                            • Thay \u0111\u1ed5i chu\u1ed7i cung \u1ee9ng n\u1ebfu ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i thay \u0111\u1ed5i.<\/li>\n
                            • \u0110i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch marketing n\u1ebfu t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i.<\/li>\n<\/ul>\n

                              9. Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n

                              Ngay c\u1ea3 khi c\u00f3 khung n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, sai l\u1ea7m v\u1eabn x\u1ea3y ra. Vi\u1ec7c nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn s\u1ebd gi\u00fap b\u1ea1n \u0111i qua qu\u00e1 tr\u00ecnh m\u1ed9t c\u00e1ch an to\u00e0n h\u01a1n.<\/p>\n

                                \n
                              • Chung chung qu\u00e1 m\u1ee9c:<\/strong>Cho r\u1eb1ng m\u1ed9t qu\u1ed1c gia l\u00e0 m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t. Brazil kh\u00f4ng gi\u1ed1ng Argentina.<\/li>\n
                              • Thi\u00ean v\u1ecb n\u1ed9i \u0111\u1ecba:<\/strong>\u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i theo ti\u00eau chu\u1ea9n c\u1ee7a ch\u00ednh qu\u1ed1c gia b\u1ea1n.<\/li>\n
                              • B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 m\u1ec1m:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u c\u1ee9ng nh\u01b0 GDP m\u00e0 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a.<\/li>\n
                              • Ph\u00e2n t\u00edch t\u0129nh:<\/strong>Xem b\u00e1o c\u00e1o nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh thay v\u00ec m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t.<\/li>\n
                              • \u0110\u1ecba ph\u01b0\u01a1ng h\u00f3a ch\u01b0a \u0111\u1ee7:<\/strong>Thi\u1ebfu s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m theo kh\u1ea9u v\u1ecb ho\u1eb7c quy \u0111\u1ecbnh \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n

                                10. Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 m\u1edf r\u1ed9ng to\u00e0n c\u1ea7u \ud83c\udf0f<\/h2>\n

                                Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 c\u1ea9n tr\u1ecdng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

                                H\u00e3y nh\u1edb r\u1eb1ng kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng n\u00e0o l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 lo\u1ea1i b\u1ecf r\u1ee7i ro m\u00e0 l\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ee7 \u0111\u1ec3 qu\u1ea3n l\u00fd n\u00f3. H\u1ecdc h\u1ecfi v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a cho th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. B\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ngay h\u00f4m nay, v\u00e0 ti\u1ebfn h\u00e0nh v\u1edbi s\u1ef1 t\u1ef1 tin d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                M\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m \u1edf n\u01a1i kh\u00e1c; m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c…<\/p>\n","protected":false},"author":1,"featured_media":1706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf. H\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[77],"tags":[82,87],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-pest-analysis"],"yoast_head":"\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf. 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